Changes in Walmart’s Pro Seller Badge

Changes in Walmart’s Pro Seller Badge

With thousands of sellers on Walmart Marketplace, standing out as a reliable choice is important. To help sellers succeed even more, Walmart has introduced the Pro Seller Badge, a mark of excellence given to top-performing Marketplace sellers. Sellers are recognized for good performance, and customers can take the guesswork out of online shopping.

On August 9th, Walmart updated their criteria and sellers are expected to adhere to these to gain a Pro Seller Badge status. The requirements have not changed significantly, but all sellers who would like to retain or gain the badge have to comply with new rules until the beginning of October. Along with the requirements update, Walmart has improved the badge visibility for customers, adding the information on the additional sellers’ page and in the shopping cart.

Here are the new eligibility criteria for Walmart Pro Seller Badge:

    • An overall 90-day Delivery Defects rate that is less than or equal to 10%.*
    • Seller-related 90-day Cancellation Defects rate is less than or equal to 2%.*
    • At least 70% of the seller’s trending items have a listing quality score greater than or equal to 60%.
    • Sellers must receive at least 100 orders or more in a rolling 90-day timeframe.
    • Successfully onboarded sellers must be active for 90 days.
    • Compliance with Walmart’s Marketplace policies and other performance guidelines.

For more information on Pro Seller Badge, follow the link below:

https://sellerhelp.walmart.com/s/guide?utm_campaign=MP%20Newsletter&article=000009472%2F%3Futm_source%3DMarketing%2020Cloud&utm_medium=email 

If you would like to improve your listing quality score, eZdia can help! With over 8 years of partnership with Walmart, we have created the right channel optimization techniques and skill sets to help you stand out against the competition and having a Pro Seller Badge can work in your favor.

For additional information, please reach out to: sales@ezdia.com

Optimize Your Existing Walmart Content For Better Rankings, Traffic & Conversions

eZdia Support on Walmart Omni-Channel Launch

eZdia Support on Walmart Omni-Channel Launch

eZdia had anticipated Walmart is working on a new initiative, an “Omni-channel Platform” (project codename: Project Glass). Omni-channel Platform aims to completely revamp the current user-experience on Walmart.com.

In fact, a few days back we had communicated to our seller community and prepared them on the changes and the impact it may have on their business within Walmart eco-system.

We had also listed several other significant changes – combining grocery and general merchandise into one shoppable experience, search ranking algorithm. Perhaps the most important one was the Rich Media support which we had pointed out will not be available on day one. Today, Walmart has not only confirmed the launch of an Omni-channel platform, but has pushed out the support of Rich Media until the next few months. As per their communication, Walmart is working hard to get Rich Media features added back in the coming months.

What does this mean to you?

If you are a seller on Walmart.com, you will soon see your Rich Media content disappearing (if not already). In fact, we have had few such inquiries already. That said, you can continue to deliver the best customer service to your customers and make this initiative most beneficial to you by using the right content optimization strategies. With over 9 years of partnership with Walmart, we have created the right channel optimization techniques and have experience implementing Walmart recommended strategies to minimize any impact on your business:

  • Product Page Content – Team eZdia will make sure your items stand out with the best product title, imagery and descriptions.
  • Product Attributes – Great product attributes make your items easy to find as Walmart.com relies on product attribution (SEM, search, filters, etc.). We ensure that your listings have as complete and accurate product data as possible.

Team eZdia acknowledges the impact of this change on our current customers as well. Rest assured, we are keeping a close tab on the changes and will keep updating you.

Happy Selling!

Team eZdia

For additional information on this new platform, please reach out to: sales@ezdia.com

FAQs: Walmart Omni-Channel Platform FAQs – eZdia

Follow us: Omni-Channel Platform | LinkedIn

Demo request: Contact Us Walmart | eZdia

Walmart – Omni-Channel Platform Update

Walmart – Omni-Channel Platform Update

As the competition between Amazon and Walmart heats up, Walmart is taking it to the next-level by making some significant changes to its online presence through an initiative “Omni-Channel Platform”.

Omni-Channel Platform aims to completely revamp the current user-experience on Walmart.com. Besides a new and improved user interface, Omni-Channel Platform will introduce the following changes (proposed):

  • First major change is merging Walmart.com with Walmart Grocery, also referred to as online pickup and delivery (OPD). This means there will be a single website and app experience.
  • This merge will impact  search algorithms and results.
  • One common catalog–so if you are searching for an in-store pick up item, the new implementation will show all the items available without differentiating between online versus in-store.
  • Customer’s ability to search, shop and check-out any item, no matter where it is in Walmart’s ecosystem
  • Single order clicks and live order tracking status through delivery
  • Fast and free delivery options
  • Elimination of basket minimums
  • Artificial Intelligence (AI) – personalized search, predictive reorders, cart reminders and customized basket building

In a nutshell, Walmart is trying to create a retail omnichannel experience to compete with Amazon. There is little doubt that Omni-Channel Platform will be a significant boost to Walmart’s credibility in the online shopping space. However, we anticipate that these significant changes may also impact the Walmart ecosystem of retailers and sellers.

If you are one of the retailers or sellers on Walmart.com, this may impact you in several ways:

  • Changed algorithms may affect your product search rankings, visibility and impact brand value
  • A common catalogue will bring more opportunities for sellers to compete. At the same time, in-store brands will see more competition.
  • Availability of Rich Media until the migration to the new website is complete

These are just some of the changes we foresee and the real impact remains to be seen once Omni-Channel Platform goes Live.

Technology changes are inevitable and beyond anyone’s control, but as a retailer, you must take necessary steps to safeguard your business. With this new release, content becomes the key differentiator between you and your competitors.

Team eZdia understands the impact of such changes on your business, and with over 8 years of partnership with Walmart, we have created the right channel optimization techniques and skill sets to help you navigate through such situations.

Recently launched data-driven platform–eZoptimizer is an end-to-end SaaS application designed for sellers on Walmart. It provides a health score of existing content and then recommends the steps required to optimize this content. With 3 easy steps of Analyze, Recommend and Track, this powerful and easy-to-use self-service platform can help sellers scale their business on Walmart. Using eZoptimizer, retailers and brands can create, edit and publish enhanced content, track content health score and revenue and receive customized weekly reports.

Recently launched, eZoptimizer is already being used by hundreds of sellers and has been able to deliver value to over 90% of these sellers who were struggling to grow their business on Walmart. These sellers have experienced a significant boost in their overall business metrics such as 3.2X increase in traffic, 46% increase in conversion and 2X increase in revenue.

Stay tuned to learn more about Omni-Channel Platform and how our expertise can make it  most beneficial to you. For additional information on Omni-Channel Platform or eZoptimizer, please reach out to: sales@ezdia.com

Marketplace Sellers – Customer Experience Optimization

Marketplace Sellers – Customer Experience Optimization

Customer service is one of the keys to any successful business. It’s even more important for eCommerce stores, but unlike a retail store, there is no opportunity to establish a physical interaction with customers.

Instead, online stores not only have to work a little harder to understand customer sentiments and deliver that customer service experience remotely. It starts with an improved digital footprint that makes more information easily available to the customer that is engaging and provides all the information they need to feel comfortable making a purchase decision.

Customer service is not just about getting the order, but building customer experiences that are complete, fast and leave customers happy with their purchase.

Here are some of ways marketplace sellers can improve the customer experience:

Add More Value to Product Listings

Marketplace sellers need to bring products to life through detailed and accurate information as it makes the tasks easier for buyers. It’s important to add high-quality videos and images for products to help customers make informed choices. Since customers can’t touch or feel a product in real time and all they will have images and videos to rely upon, it’s therefore imperative to give proper and accurate descriptions of products.

Online stores have to give more time to product listing management because it keeps things streamlined for customers. When product information is complete and addresses their questions, customers feel confident in making purchase decisions.

Optimize Seller Ratings

Customers trust stores that have a high seller rating. This gives them confidence to buy without any apprehension. When the seller rating is high, this also adds to the legitimacy of the store. Sadly, a lot of eCommerce sellers ignore this vital aspect which ultimately harms them in one way or another. Make sure your store does not make the same mistake as it does not take much to improve seller ratings of a store. You can follow these steps to achieve higher seller ratings:

  • Follow the seller’s published content guidelines
  • Post genuine reviews and encourage happy or repeat customers to leave feedback as a way to promote good reviews
  • Implement customers’ suggestions to improve the value of your store front
  • Learn from the negative reviews and proactively address these concerns in the product description.

Work on Customer Engagement & Solicit Feedback

While most sites focus on the cost efficiency of talking to customers, encouraging customers to interact with a site is an opportunity to turn one-time customers into loyal customers. Make it easy for customers to interact. The goal is to engage with customers and solicit feedback after they have made a purchase as this will add to their overall buying experience. And when customers are engaged, you’re more likely to know what they liked and what not.

Here are some of ways to gain value with customer engagement post purchase:

  • Include a personalized note with the order
  • Send a follow-up email and phone number (label the phone number as “cell” and position your company even closer to the customer) and ask for feedback
  • Suggest that customer feedback is consistently shared with senior management.

Follow the Latest Standards in UX Design

As an eCommerce store, the last thing you can afford is poor UX (user experience) design as it can ruin all the experience of your customers. You not only need to have good UX designs, but also need to match the latest standards to build customer confidence. The design should not only feel good but also it needs to work smoothly. You can also take help of an expert team for marketplace UX optimization.

Make sure your online store UX design follows these principles:

  • Easy to go navigation
  • Well-defined and organized site architecture
  • Interaction-oriented design with focus on visual product description
  • Proper visual clues for customers at intended places
  • Responsive designs with security certificates, payment gateway integration and easy check-out process

Don’t Go Out of Stock

Customers hate it a lot when they visit a store full of expectations only to find their product ‘out of stock.’ When that happens, the store loses some credibility and repeat occurrences can have profound negative implications on conversion rates. For products that cannot be consistently stocked, offer alternative product links and make sure that the stocking status is visually obvious when buyers land on the page.

To avoid regular out of stock scenarios, you need cash as only it can help replenish the inventory. Well, if you are concerned about customer experience optimization in true sense then you have to put in place right cash and inventory management mechanisms. This will help a lot in keeping the trust of customers intact at all times.

Marketplace Competitive Analysis

eZdia is happy to offer brands and manufacturers a free Marketplace Competitive Analysis. Tell us about your marketplace strategy and we’ll prepare an analysis designed to help you outrank your competitors.

Best eCommerce SEO practices to Optimize Your Walmart Marketplace Listing

Best eCommerce SEO practices to Optimize Your Walmart Marketplace Listing

The Walmart marketplace provides sellers with a great opportunity to grow their business and offer their products to millions of consumers. Third-party sellers can join Walmart with product listings and take advantage of Walmart’s strength while offering consumers a quality shopping experience. With over 300 million online visitors browsing the Walmart marketplace each month, there is a wealth of opportunity to increase brand exposure and drive sales.

Even better, there are no monthly fees for joining the platform and the transaction there is secure and fast. The Walmart marketplace is not as competitive as Amazon making it a little easier for any one product to gain visibility, but it’s not as easy as simply listing your products and expecting the orders to roll in. You’ll want to optimize your presentation and take advantage of the best practices for the marketplace search algorithm.

Here are the eCommerce marketplace SEO best practices for Walmart product listings:

Keep Your Product Titles Clear and Concise

Walmart Listing Optimization

Product titles are the single most important marketplace element for marketplace SEO. It’s important to keep the titles clear and concise and pack as many descriptive words as possible. If it’s too short you are likely missing opportunity and, of course, if it’s too long it will be truncated. You should always include the product brand with product attributes to make the listing work better. A good title will ideally be between 50 to 60 characters with no mention of time sensitive special offers or no use of generic marketing terms (Example: Sale, Buy Now, Best etc.).

Use High-Quality Product Images

A good listing on Walmart Marketplace includes high-quality product images. Ideally you will have multiple images all using an image size of 2000 x 2000  that matches the Walmart standard. High-resolution images allow customers to zoom in and inspect a product and grasp the product’s  finer details and make informed choices. There is a strong link between image quality and conversion rate.

Keep in mind a few things with images of your product, including:

  • The product itself should fill the image and be as zoomed in as possible
  • Images should always have the front view of the product
  • Image background should always be kept white
  • Images, videos and customer reviews of the products drive more sales

Include Specific Product Features

eCommerce SEO

The key features (sometimes referred to as bullets) attract customers to the products they are in search of. It’s important to include key features in your product listing to boost eCommerce SEO and catch the attention of your target audience.

Keep in mind a few things when you plan to include key product features:

  • Highlight product advantages
  • Use relevant keywords that add value to product information
  • Give a short product description detailing key benefits and using keywords strategically
  • Include a long description with more product features and benefits to catch the attention of your audience

Select the Relevant Product Category

Like any top marketplace, Walmart gives sellers a chance to use product attributes and categorize their products accordingly. When products are categorized correctly, it helps customers search and find them easily. Plus, it also makes the product’s features more prominent in searches. There are some 24 product categories on Walmart Marketplace to select and list product attributes and doing it right with accurate product details can definitely help improve your product’s ranking on the platform.

Get the Competitive Edge with Pricing, Stock Availability and Customer Service

It takes some effort to make your products feature in searches of customers on Walmart marketplace. Just listing is not enough as there will be competition for the slot and without using the right tactics it’s not possible to gain an edge over competitors. To make your product stand out on the platform, you need to focus on three key aspects, including:

  • Make sure your pricing is competitive on each product, neither too low nor too high
  • Keep your stock always available else it can drive customers away to competitors
  • Offer quick shipping and great customer service so that more customers give positive feedback and reviews to be listed there

List Positive Customer Reviews

Positive Customer Reviews
If customers are happy with your product price and customer service they can feel happy to leave positive product feed or reviews. And if customers have a positive experience with you as a seller, and they give you glowing reviews, you can always elevate key reviews into the product description. This can work wonders from Walmart SEO point of view. In fact, product rankings can improve a lot when positive customer reviews are included with them. Make it a point to ask customers for reviews and feedback so that your sales can pick up more than it generally does on Walmart Marketplace.

Marketplace Competitive Analysis

eZdia is happy to offer brands and manufacturers a free Marketplace Competitive Analysis. Tell us about your marketplace strategy and we’ll prepare an analysis designed to help you outrank your competitors.