eCommerce Content Strategies
eZdia’s approach to building organic content is unique and breaks many of the traditional SEO rules. Here’s what’s different about the eZdia approach to generating a better ROI with search marketing.
SEO for eCommerce
eZdia’s approach to SEO strategies is uniquely tailored to eCommerce sites that want to optimize for revenue instead of just traffic.
Not all pages are created equally and identifying which pages are most likely to respond to a content infusion leads to results.
Organic Keyword Research
There is more to keyword research than just determining the average monthly search volume. eZdia’s approach is optimized for keyword value.
Return on Content Spend
The only way to optimize a content strategy is to create metrics designed to measure the ROI of organic content.
Even a small improvement in the eCommerce conversion rates can have a massive financial impact across the site. eZdia copywriting techniques are designed to engage and compel a higher purchase rate.
Writing eCommerce content is a creative process but building the underlying content strategy is a methodical marketing process that when done well, cannibalizes paid search expenses and creates an organic content asset.