eCommerce Content Strategies
eZdia’s approach to building organic content is unique and breaks many of the traditional SEO rules. Here’s what’s different about the eZdia approach to generating a better ROI with search marketing.
SEO for eCommerce
eZdia’s approach to SEO strategies is uniquely tailored to eCommerce sites that want to optimize for revenue instead of just traffic.
Not all pages are created equally and identifying which pages are most likely to respond to a content infusion leads to results.
Organic Keyword Research
There is more to keyword research than just determining the average monthly search volume. eZdia’s approach is optimized for keyword value.
Return on Content Spend
The only way to optimize a content strategy is to create metrics designed to measure the ROI of organic content.
Even a small improvement in the eCommerce conversion rates can have a massive financial impact across the site. eZdia copywriting techniques are designed to engage and compel a higher purchase rate.
Writing eCommerce content is a creative process but building the underlying content strategy is a methodical marketing process that when done well, cannibalizes paid search expenses and creates an organic content asset.
Frequently Asked Questions
What is an eCommerce content strategy?
eCommerce content strategies can include anything from blog posts, articles, images, videos, infographics, category pages or product details page descriptions. Content creation comes with a cost and like all eCommerce strategies, an eCommerce content strategy needs to demonstrate a clear ROI or more specifically a clear return on content spend.
Why is a content strategy important for eCommerce?
In addition, it’s the content strategy that drives the social and marketing channels and its often the reason you have an opportunity to sell something to a site visitor. Without a thoughtful content strategy a site may achieve traffic goals with missing the mark on attracting product buyers at the same time.
What are the best content strategies for eCommerce?
A few important conclusions:
A content strategy is an ongoing process and not simply a one-off exercise
A content strategy should be consistent across the site
A content strategy should be designed to best the competitors’ content strategies
A content strategy should be integrated into the social media and other content delivery strategies
A content strategy should reflect how people use content to purchase
A content strategy should be rich in the topics that people are searching for
How does a good content strategy help promote eCommerce websites?
A good content strategy means understanding your audience, providing content that helps complete a purchase process, addresses their concerns and keep them engaged. With these as goals, any eCommerce website should be able to achieve its marketing and promotion goals through the execution of a content strategy.