eCommerce Content Strategies
Search engine optimization (SEO) isn’t what it used to be. Technical optimization today is just the “ticket to entry,” but the only way to drive organic traffic profitably and achieve first page SERP positioning, is to deliver better content for all the search queries a customer uses during their buying journey.
eZdia’s approach to building organic content for eCommerce website is unique and breaks many of the traditional SEO rules. Here’s what’s different about the eZdia approach to generating a better ROI with search marketing.
SEO for eCommerce
eZdia’s approach to SEO strategies is uniquely tailored to eCommerce websites that want to optimize for revenue instead of just traffic.
Page PrioritizationNot all pages are created equally and identifying which pages are most likely to respond to a content infusion leads to results.
Organic Keyword ResearchThere is more to keyword research than just determining the average monthly search volume. eZdia’s approach is optimized for keyword value.
Return on Content Spend
The only way to optimize a eCommerce content strategy is to create metrics designed to measure the ROI of organic content.
Conversion RateEven a small improvement in the eCommerce conversion rates can have a massive financial impact across the site. eZdia copywriting techniques are designed to engage and compel a higher purchase rate.
Writing eCommerce content is a creative process but building the underlying eCommerce content strategy is a methodical marketing process that when done well, cannibalizes paid search expenses and creates an organic content asset.