Solve the ROAS Problem
Traditionally marketing teams use SEO for the top of the sales funnel and SEM for the bottom of the sales funnel. eZdia’s logic is a little different.
eZdia Search Principle
Free is better than paid
A search asset is better than a search expense
The benefits of organic content on paid search campaigns extend well beyond growing the organic traffic.
Better organic content typically improves the site’s overall conversion rate thus improving ROAS.
Paid search CPCs typically fall when landing page content is better optimized to the keyword. Lower CPCs improve ROAS.
Create robust descriptions and content that helps search engines increase referrals to your site.