The ROI of SEO Organic Content
eZdia conducted a controlled organic content test with a large and mature eCommerce site. The site generates about 1 million visits and about 25 thousand orders every week. The test rewrote the content for about 300 pages and then measured the incremental return on content spend (ROCS). The hypothesis was that keyword rich content designed to attract, engage and convert visitors would generate a higher ROI than other acquisition channels like Paid Search.
Generating A Higher ROAS
With Conversion Content
Paid search is more than just a bidding strategy. Maximizing return on ad spend (ROAS) requires optimizing two important ratios: average order value and the conversion rate. In early 2020 eZdia worked with a midwest healthcare eCommerce site and conducted a side-by-side paid search test with the goal of trying to drive up the conversion rate and ROAS by adding compelling product content to the page.