Case Studies

Paid Search Profitability Techniques

eCommerce Conversion Rates Spike by Adding One Element

The paid search landscape has changed a lot in the past year. While the pandemic helped to accelerate eCommerce growth, sites have reacted by increasing their digital marketing budgets. While eCommerce sales accelerate, digital marketing budgets appear to be growing at twice the growth of sales.

Paid Search Profitability Techniques
The ROI of SEO Organic Content

 The ROI of SEO Organic Content

eZdia conducted a controlled organic content test with a large and mature eCommerce site. The site generates about 1 million visits and about 25 thousand orders every week. The test rewrote the content for about 300 pages and then measured the incremental return on content spend (ROCS). The hypothesis was that keyword rich content designed to attract, engage and convert visitors would generate a higher ROI than other acquisition channels like Paid Search.

 Generating A Higher ROAS With Conversion Content

Paid search is more than just a bidding strategy. Maximizing return on ad spend (ROAS) requires optimizing two important ratios: average order value and the conversion rate. In early 2020 eZdia worked with a midwest healthcare eCommerce site and conducted a side-by-side paid search test with the goal of trying to drive up the conversion rate and ROAS by adding compelling product content to the page.
Generating a Higher ROAS