Prioritizing Content Creation
Not all products are equal and prioritizing a site for content optimization requires a number of inputs. It’s not as simple as which products generate the most sales today. eZdia’s page prioritization efforts begin by building a page-level database and collecting a wide range of data points for every page. These data points include:
eZdia scores every page and prioritizes the content investment based on those pages most likely to respond with a strong organic ROI.
Example: A product page that used to average 1,000 organic visits a month last year only drives 500 visits this year. A check of the conversion rate shows that it has been steady over the same time period. The traffic drop signals a likely improvement in a competitor’s content that has pushed the client page down the search engine results page (SERP).
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Organic Keyword Research