eZdia had anticipated Walmart is working on a new initiative, an “Omni-channel Platform” (project codename: Project Glass). Omni-channel Platform aims to completely revamp the current user-experience on Walmart.com.
In fact, a few days back we had communicated to our seller community and prepared them on the changes and the impact it may have on their business within Walmart eco-system.
We had also listed several other significant changes – combining grocery and general merchandise into one shoppable experience, search ranking algorithm. Perhaps the most important one was the Rich Media support which we had pointed out will not be available on day one. Today, Walmart has not only confirmed the launch of an Omni-channel platform, but has pushed out the support of Rich Media until the next few months. As per their communication, Walmart is working hard to get Rich Media features added back in the coming months.
What does this mean to you?
If you are a seller on Walmart.com, you will soon see your Rich Media content disappearing (if not already). In fact, we have had few such inquiries already. That said, you can continue to deliver the best customer service to your customers and make this initiative most beneficial to you by using the right content optimization strategies. With over 9 years of partnership with Walmart, we have created the right channel optimization techniques and have experience implementing Walmart recommended strategies to minimize any impact on your business:
- Product Page Content – Team eZdia will make sure your items stand out with the best product title, imagery and descriptions.
- Product Attributes – Great product attributes make your items easy to find as Walmart.com relies on product attribution (SEM, search, filters, etc.). We ensure that your listings have as complete and accurate product data as possible.
Team eZdia acknowledges the impact of this change on our current customers as well. Rest assured, we are keeping a close tab on the changes and will keep updating you.
For additional information on this new platform, please reach out to: email@example.com