Amazon is the world’s largest online retailer and an exciting place to expand your business. With its user-friendly interface and step-by-step guide, Amazon makes it easy to list products as a third party seller. Despite the simplicity of the listing process, it helps to understand how to get the maximum possible leverage from your Amazon listings. eZdia works on behalf of large- and small-scale e-commerce companies helping research, setup and optimize Amazon product listings. Here are a few of our helpful tips to build a strong foundation that will promote your brand & will help to sell more on amazon.
Become a Professional Seller
Amazon has different classes of sellers. Amazon Professional Seller status is preferable to an Individual Seller if you plan to list more than 40 items for sale. Professional Sellers typically have a higher monthly cost in exchange for lower transaction fees.
Professional Sellers will want to register their brands with Amazon in order to ensure maximum control of the product content and how it’s presented on the site.
Buy Box: The Secret Formula
The Buy Box is a reward given to vendors by Amazon. The Buy Box distinction is Amazon’s pick for the best choice of vendor when multiple vendors exist for the same product. Factors that go into winning the Buy Box can range from Reviews to Vendor performance scores to price and availability.The competition to become a high-rated Buy Box seller can be fierce.
Fulfillment by Amazon (FBA)
This is Amazon’s contract warehouse service that owns the inventory management and shipping. For a fee Amazon manages placing inventory close to customers plus all the pick, pack and ship services inclusive of returns. We know that participation in the FBA program also helps a vendor’s status for any given search or for achieving Buy Box status. Placing your inventory in Amazon’s care typically helps sell more on Amazon.
Product Description and Images
A product description on Amazon is the equivalent of the product’s sales person on constant standby to persuade customers into a purchase. Incorrect information leads to negative feedback and returns, which can lower your relative ranking. Amazon allows up to 2,000 characters in the product description. This enables you to highlight the product’s top features and address likely objections.
Images are important and Amazon allows for multiple images and videos to fully demonstrate your product. At least one image needs to be on a plain white background and should measure at least 1,000 pixels wide.
Mastering the Amazon Keyword Tool
Keywords are fundamental to optimizing your content strategy for your Amazon listings. For example, the product title should contain the keyword that is both relevant for the product and also a popular search phrase. Words should not be repeated but employing a breadth of similar words works well on Amazon. Amazon allows up to 500 characters in the product name and it’s advisable to include the most important keywords in the product name. Amazon suggests including a description, the brand, product line, material, color, size, and quantity.
Discounts and Pricing
Discounts are an excellent way to convert potential buyers and build a strong relationship. Providing product discounts in exchange for a review can improve your rankings and helps to sell more on amazon. In turn, your offer may be featured on the “Hot Deals” or “New and Noteworthy” pages, driving additional traffic to your products.
Amazon provides an amazing platform to expand your business as long as you know how to use it to your advantage.