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Ecommerce

How listing score impacts traffic and conversions on Walmart?

A listing quality score is what Walmart uses to evaluate the content performance of listings on Walmart.com. If you want to know how customers find a product from the time they search for it until they buy it, this score is the key factor. Walmart designed the listing quality dashboard to help you, as a seller, better understand how to give adequate information to clients and what variables we should keep in mind to increase the listing quality score.

The simple-to-use dashboard shows you your Walmart listing quality score, where you can make significant improvements, and all the factors that contribute to a successful, optimized listing. 

eZdia’s primary goal is to help our clients leverage marketplaces like Walmart in every capacity. Hence, this article shows you how to navigate the Walmart listing quality score and what key insights you can gain about your item’s performance based on consumer purchasing decisions. We’ll walk you through every important aspect of the listing quality dashboard, so you know what is lacking and how to fix any issue.

Scores for listing quality take four factors into account. Let us go through these four factors one by one:

Walmart Content and Discoverability Score:

Your item page’s information. Your item’s visibility in search results directly correlates to the amount of content you include on its page. To optimize your listing title for a high listing quality score, you’ll want to improve your listing title. The aim is to contain as many critical attributes as possible in the product title—for example, the product’s size or color—while being concise. Although the appropriate title length varies by category, Walmart’s Listing Quality Dashboard will provide feedback on the optimal title length for your unique product. Often, the most effective Walmart titles are shorter than those that perform well in other markets, such as Amazon.

The description is another critical component of successful Walmart listings. As with the title, the primary criteria to examine are the keywords, their complexity, and the length of the description. If your description is brief or too lengthy, Walmart may deduct points from your listing’s quality score, which will influence your on-site organic search rank.

High-quality Walmart listing include the maximum number of discoverability factors. These features can include the product’s size, count, brand, color, condition, or flavor. The Listing Quality Dashboard determines which qualities your product should have based on its category and will deduct points from your listing quality score if any of those features are missing.

Offer:

Walmart’s goal is to offer the lowest prices and most convenient shipping options to its customers. Their algorithm encourages you to maintain a competitive price point.

Ratings and Reviews:

Your listing quality score improves if your customers give you a high rating.

Post-Purchase Quality:

It also considers item returns and on-time delivery from marketplace sellers.

To cut a long story short, they derive your listing quality score from the sum of these four factors. 

Why is Walmart’s listing quality dashboard important? 

For sellers, Walmart’s listing quality dashboard is all about making their lives easier. It also provides sellers with information on post-purchase quality, updates them on their Pro Seller Badge status, and provides item-level scoring for published items. It’s imperative that you keep up with your product’s overall quality score, post-purchase quality, and product profiling. As a result, your products’ search engine optimization (SEO) improves and they rise in the SERPs.

Conclusion

Here is a catch. If Walmart or any other platform ever truly reveals how its algorithm works, then everyone will be on the same platform and there will be no competition. This is a fact we cannot deny. As a result, eZdia comes into play. We assist you in achieving a higher quality score with its innovative optimization solutions to increase sales by striking the ideal balance between being too vague and too granular. Our expert online market professionals know exactly how to improve your Walmart’s listing score. Get in touch with us to optimize your product information page, listing quality, and customer satisfaction in order to increase sales at Walmart.

Categories
Ecommerce

Top eCommerce Conferences in 2022

Before we get into the best eCommerce conferences in 2022, let’s take a look at why they’re so important.

To begin, whether you’re a new seller or an established brand, conferences are the ideal venue for honing your skills in selling on marketplaces as well as your own websites. Conferences are open to all business models, including private label, wholesale, retail arbitrage, and drop-shipping.

Additionally, they add an interactive dimension to your seller education by getting expert comments in which they share their experiences and sales and conversion-boosting tips and tricks.

Finally, conferences are a wonderful method to stay updated on industry trends in critical areas of your organization, such as brand building, mass awareness, advertising, and product research. You get a front-row seat to industry experts discussing techniques for eCommerce concerns like content optimization and competitor analysis, plus the ability to network and discuss issues with other sellers in real-time is an important experience that you won’t find anywhere else.

So, let’s look at the best eCommerce conferences in 2022:

  1. NRF 2022

Where: NYC, New York, USA

When: January 16-18, 2022

Type: In-Person

Website: NRF 2022: Retail’s Big Show

The National Retail Federation’s Retail’s Big Show is an annual conference that brings the industry together through thought-provoking talks, cutting-edge technology, and networking opportunities with retail visionaries. Speakers from Alibaba, Ralph Lauren, and Walmart will give their perspectives on crucial themes in order to inform, inspire, and assist organizations in their transformation.

  1. eCommerce Berlin Expo

Where: Berlin, Germany

When: February 9, 2022

Type: In-Person

Website: E-commerce Berlin Expo | Berlin | February, 2022 (ecommerceberlin.com)

The E-commerce Berlin Expo is one of Europe’s major events dedicated to e-commerce. Berlin, Germany, is the meeting spot for all-important e-commerce leaders and decision-makers. Each year, it receives around 10,000 visitors from all over the world.

  1. B2B Market Exchange 

Where: Scottsdale. Arizona, USA 

When: Feb 28, 2022 – March 2, 2022

Type: In-Person

Website: One Of The Biggest B2B Marketing Events In USA [B2B Marketing Exchange] (digitalmarketingcommunity.com)

It has always been the goal of the B2B Marketing Exchange to empower and educate the B2B community by highlighting all that is fresh and effective. The event is aimed to inspire and motivate sales and marketing professionals to take on the current trends, market conditions, and buyer realities.

  1. Shoptalk

Where: Las Vegas, USA 

When: March 27-30, 2022

Type: In-Person

Website: Home – Shoptalk 2022: Community, Connections & Content

Shoptalk is the annual gathering of over 8,000 retail innovators who come together to shape the future of retail. Shoptalk’s agenda focuses on emerging technologies, trends, and business models, as well as the rapid transformation of what people find, shop for, and purchase—everything from fashion and electronics to beauty and groceries.

  1. The Outdoor Retailer Snow Show 

Where: Denver, Colorado 

When: January 26-28, 2022

Type: In-Person

Website: Snow Show | Outdoor Retailer

Through tradeshows, product demo events, and web-based business solutions, Outdoor Retailer connects retailers, manufacturers, industry advocates, and the media to conduct business in outdoor recreation.

  1. DTC DAY 

Where: Miami, Florida  

When: March 3-9, 2022

Type: In-Person

Website:  DTC DAY – The Networking Conference For DTC Marketers

It is undoubtedly the world’s largest networking event for direct-to-consumer marketers, with over 100 speakers, 2,500 attendees, and 120 sponsors. DTC DAY delves on a variety of issues, including growth, omnichannel retail, sustainability, branding, performance marketing, and retention.

  1. The Prosper Show

Where: Las Vegas, Nevada  

When: March 14-16, 2022

Type: In-Person

Website: Prosper Show

The Prosper Show is the largest ongoing training event for experienced Amazon sellers in the United States. Take part in two days of intensive training led by 30 leading companies, including a dozen former Amazon executives. They provide hands-on training to guide you through critical processes that will assist you in expanding your business, increasing your margins, and decreasing the amount of time you spend establishing your business.

  1. eTail East

Where: Boston, Massachusetts  

When: August 8-10, 2022

Type: In-Person

Website: eTail Boston 2022 | The eCommerce and Omnichannel Retail Conference (wbresearch.com)

eTail Next brings together 1,200 merchants and 600 distinct retail organizations to explore retail trends and issues in 2022.  It attracts attendees with considerable experience, with approximately 59% of attendees being directors or higher.

  1. Commerce Next 

Where: New York City, New York 

When: June 21-22, 2022

Type: In-Person

Website: CommerceNext | The Retail and Ecommerce Conference for Marketers

CommerceNext is a community, event series, and conference for retailers and direct-to-consumer businesses marketers. They leverage their community’s collective experience to assist marketers in growing their firms and advancing their careers.

  1. E-commerce Operations Summit 

Where: April 11-13

When: Orlando, Florida 

Type: In-Person

Website: Operations Technology Summit 2022 – Multichannel Merchant

It is entirely focused on direct-to-customer operations and fulfillment. Gain visibility into your whole direct-to-consumer operation and discover ways to enhance customer interactions.

Categories
Ecommerce

How to Improve Listing Score on Walmart for Better Conversions?

Successfully selling on Walmart.com begins with creating a great product.

Why should you opt for Walmart Listing Optimization?

There are many reasons to optimize your listings, but one of the most important is to increase your listing scores. Quality listings improve customer experience, which builds trust in your product and leads to higher conversion rates.

What’s the next move?

Achieving the perfect balance between creating an attractive product listing and convincing customers to click “Add to Cart” on your product is important. Your products will go unseen and non-purchased if your product listings aren’t strong. The fact is that improving listing scores is critical for any online marketplace, but selling on Walmart.com needs additional care. And, therefore, you need to hire market professionals like eZdia who can improve the quality of your product listings.

But before you do that, to help you increase your listing score on Walmart, we’ve compiled some expert advice from our many years of experience in the e-commerce industry. Whether you’re a seasoned pro or a total newbie, these pointers will help you all.

But first things first – why is Walmart listing optimization important?

When a customer uses Walmart’s Search Engine, it searches all the listings to see if any of them match the keywords they entered. Walmart listings, like websites, must follow all SEO guidelines to the letter in order to rank at the top of search results for the correct keyword. We call this e-commerce content optimization.

If your product has a high rating on Walmart’s Listing Quality Dashboard, it will appear higher in search results, allowing you to reach more customers.

Sellers can earn a Pro Seller badge, which Walmart describes as a mark of excellence given to top-performing marketplace sellers with consistently high listing quality scores. By earning this badge, you’ll have a better chance of landing in the Buy Box, outranking your competitors, and increasing consumer trust in your brand.

Now here are the ways you can handle your Walmart listing optimization:

Content Optimization & Discoverability

Content is the king. Optimizing your listing title is the first step in getting a high listing quality score.

When creating a product title, the goal is to include as many relevant details as possible while still keeping it short. Walmart’s Listing Quality Dashboard will give you feedback so you know the ideal length of your specific product. The optimal title length varies from category to category. Walmart’s best titles are often condensed versions of longer works that would do well in other online marketplaces. Another important factor in Walmart listings’ conversion is the description. Keywords, complexity, and description length are all important considerations in product content optimization, along with the title.

High Quality Images

Each of your listings should have a minimum of six high-resolution photos. Low-quality images can scare away potential customers and cause Walmart to devalue your listing.

The Right Offer

This includes things like pricing and order fulfillment. Walmart values timely shipping and competitive pricing just like any other retailer. The latter is a cornerstone of the company’s global brand, so managing your catalogue across multiple channels should be a top priority. Also, always maintain a steady supply of inventory. Make sure your product is never out of stock.

Customer Reviews

User feedback and ratings also affected your listing’s quality and ranking. Having high-quality products, thorough listings, and excellent customer service all help generate positive organic reviews.

Conclusion

In the long run, how your products appear on Walmart’s search results and how much money you make can affect both by how you list your products there. Customers must be able to locate your product listing.. if they want to buy it. It should include the keywords that customers used to search for the product in your Walmart product listings. In addition, it must display the information in a search engine-friendly manner according to Walmart guidelines for descriptions, features, and images. The higher your product ranks on Walmart, the better your Walmart product listings will look and perform.

So, you’ve come to the right place if you need help with Walmart listing optimization for your brand. eZdia can help you boost your brand’s visibility on Walmart.com while also increasing traffic and conversion.


Improve the listing score of your Walmart product pages to increase their ranking and conversions.Contact Us Now!

Categories
Ecommerce

How to set up an account on Walmart?

Before we tell you how to set up a Walmart account, let’s take you through why you need to create one such account. Well, there is no denying the fact that Walmart is a vast and varied marketplace that is in direct competition to Amazon now since the time they have started accepting third-party ecommerce sellers. So, there are a lot of opportunities for sellers to reach potential buyers once they set up shop on the Walmart marketplace. Just like Amazon and eBay, your brand would be able to place its products in front of a massive audience. Therefore, it is critical to have a Walmart business account in place to drive sales and thrive in the online retail market.

Now, here are the simple steps to create Walmart account and becoming a seller:

Step 1: Walmart Account Sign Up or the Application Process

Walmart Account

First things first, get on Walmart’s Marketplace website, click on Request to Sell and fill in the required fields.

Now, to fill in the form, you will need to have the following things in place.

  • A US-based storage facility with a US Tax ID and a US-based Business Bank Account.
  • Ship orders and receive returns from a warehouse located in the US.
  • An excellent performance record in the US marketplace for at least one year.
  • There is a strong focus on providing excellent customer service while offering a wide range of compelling products at competitive prices.
  • Each SKU should have a unique UPC or GTIN code.

It is also important to note that Walmart only responds to applications that are fully accepted, which means that the majority of brands are usually unclear of the status of their application. This is why it is critical to take a more systematic approach and select a service provider who can fully assist you with the application process.

Once approved, you will receive an email for a Walmart seller account.

Step 2: Registration

You will now follow the unique link in your email to create your profile. The Registration Wizard will walk you through five main sections: Account Creation, Partner Registration, Taxes (W-9),  and Shipping Info.

Application Process

Step 3: Partner Profile

Registration

Now that you have created your Partner Profile, you will have access to the Seller Center. Here, you’ll find a “Launch Checklist” that outlines the next several requirements before you can launch your account.

The first item on your list is to complete your Partner Profile. Your Partner Profile is a public page where customers will be able to learn more about you (including your company name, description, logo, company policies, tax information, and more).

As you complete your Partner Profile, the progress bar will reach 100%, and the step will be automatically crossed off in the Launch Checklist.

Partner Profile

Step 4: Item Setup

Walmart marketplace item setup is the most time consuming part of the process, as you’d expect given that this is where you enter all of your content (pictures, video, long and short descriptions, attributes, etc) for which you might require the help of professionals. “Validate Fields” must be clicked after all required fields have been filled out. Upload your file to the Seller Center after making any necessary corrections to the high-lighted fields. Your Seller Center’s items will be promoted to Active status once the process is complete.

Step 5: Test Items and Orders

Verify the content and pricing of any Active products in the Seller Center by selecting “Preview Item”. Since your customers will see this, make sure everything is in order.

Item Setup

Step 6: Launch Your Walmart Business Account

Launching your Walmart business account is the last step in the selling process. When all the items on your Walmart Launch Checklist in Seller Center have been “marked as done,” a pop-up message will appear asking you to confirm that you are ready to launch. When you click “confirm,” a launch request will be sent to the server.

Your profile will be reviewed by the Walmart Marketplace integration team, and if all goes well, your products will be available on Walmart.com within 24 hours.

If you want things professional, buy Walmart Account Setup Services at eZdia where we have expert account managers with detailed knowledge of how Walmart actually works.

Image Reference: – Walmart Marketplace