Ecommerce Marketplaces

What is Walmart Fulfilment Services?

Walmart Fulfillment Services (WFS) is a third-party logistics (3PL) program that enables eCommerce businesses to outsource inventory management, shipping, refunds and customer care to a Walmart specialized fulfillment team. Businesses pay for these services as well as a space in Walmart’s vast online catalog. 

Now let’s understand the entire Walmart WFS program in detail. We’ll discuss how WFS works, its features and advantages, how it compares to Amazon FBA and how Walmart merchants can get started with the program.

How does Walmart Fulfillment Service work? 

Just like with Fulfillment by Amazon, Walmart Fulfillment Service offers the ability for sellers to store their inventory at any Walmart Fulfillment Service designated center. At the moment, sellers are responsible for sending and preparing their inventory to Walmart, however, Walmart will soon expand its services to cater to inbound capabilities.

The moment a buyer places an order via, Walmart picks, packs and ships the items on the sellers’ behalf and this eliminates logistics headaches.

That said, Walmart also assumes ownership of every post-sale process such as customer service calls and returns on fulfillment service orders. Sellers also have the option of participating in the Free and Easy Returns program, which allows buyers to make returns either by mail or in-store.

Walmart WFS vs Amazon FBA

WFS is fundamentally a competitor to Amazon FBA. The most critical aspect of competing with Amazon is achieving parity in terms of rapid and free delivery. Walmart understands that without quick and free delivery, shoppers would continue to shop on Amazon. The faster Walmart expands WFS and convinces its merchants to join, the greater its two-day delivery coverage will be.

Benefits of Walmart WFS

Here are the top 4 benefits of the Walmart WFS program: 

1: Guaranteed 2-day delivery: Amazon FBA has established the bar for expedited delivery, but Walmart is up to the task. Sellers can now provide 2-day delivery across the continental United States using WFS. Additionally, two-day shipping helps your items achieve greater search results and prominence in the Buy Box, which means that more customers will notice your listings. You can learn more about Walmart’s 2-day delivery badge from our Walmart experts.

2: Inventory & Order Management: WFS provides vendors with real-time data dashboards that enable them to monitor orders, inventory levels, and shipments. Walmart Seller Central has a Fulfillment Insights tab that enables merchants to monitor important shipment data by shipping performance, carrier performance and region performance.

3: Customer Service: Walmart is responsible for customer service, refunds and returns for items purchased via WFS. WFS items also have “Free & Easy Returns” and “Fulfilled by Walmart” tags, which boost exposure and conversion. WFS saves you time by managing customer service.

4: Simple Pricing: WFS’s pricing structure is refreshingly simple – stable, straightforward, and transparent to all potential WFS customers. This helps company owners to crunch the numbers on their present sales and make an educated judgment about whether WFS is a worthwhile investment.

Walmart WFS Fees

WFS charges a monthly storage cost depending on the volume of the items it stores and a fulfillment fee based on the weight of the items it fulfills. There are no enrollment, subscription, or inventory costs.

Storage Fee: WFS customers pay for the storage of their merchandise in Walmart’s fulfillment facilities. These fees are determined by the following:

– The product’s volume (length x width x height)

– The period of time during which the vendor will store the item with WFS.

Fulfillment Fee: Additionally, sellers pay for Walmart’s labor and resources used to fulfill orders – removing items from shelves, packing them into boxes, labeling them, scanning them, and delivering them to your customers.

How do I join Walmart WFS? 

Sellers must be active on the Walmart Marketplace before applying to ship orders via WFS.

Once vendors are allowed to use WFS, the process of getting started with WFS is as follows:

1. Agree to the terms of the WFS contract.

2. Configure or convert items in Seller Central to be Fulfilled by Walmart.

3. Distribute merchandise to a Walmart fulfillment facility.

Overall, the WFS program is a compelling alternative for Walmart Marketplace merchants seeking to improve customer experience, enhance product exposure, and provide two-day delivery through an established supply chain infrastructure. We’re excited to watch how Walmart continues to expand the capabilities and advantages of WFS over time.

However, to make things simpler for you, get in touch with eZdia for further information on the WFS program, suggestions, and tactics about everything Walmart Marketplace, how to increase sales on Walmart and the updated Walmart Marketplace Advertising Guide.

Image Reference: – Walmart Marketplace

Ecommerce Marketplaces

Walmart Marketplace Changes in 2022

Buyers’ changing expectations and the marketplace’s increased emphasis on customer satisfaction have prompted improvements that will alter how you sell online in 2022. It has been pivotal in laying the groundwork for eCommerce’s future. 

With regards to Walmart specifically, the shift in customer behavior resulted in various changes in the industry. This blog will take you on a journey through the growing world of Walmart and all that it has to offer in terms of Walmart marketplace changes in 2022 and Walmart marketplace upcoming changes. 

Overview of the changes in buyer behavior

Customer satisfaction has been prioritized, with post-purchase quality being a significant factor. Listing quality has also been scrutinized as an increasing number of consumers perform online product research. The grocery, basics, home improvement, children’s and pet categories all saw significant growth in the market. With growing online competition, merchants are concentrating their efforts on Walmart’s paid services as well. New OTT platforms and streaming services are coming into the market all the time. This means that retailers are getting more and more reliant on new types of advertising.

New Walmart Marketplace Changes in 2022

New Seller Savings 

Sellers who join Walmart Marketplace by May 31, 2022 and begin selling on by June 30, 2022, will receive a 50% reduction on their first 90 days’ commission rates. Walmart has also extended its Introductory Offer for Walmart Fulfillment Services to sellers who wish to take advantage of Walmart’s low-cost fulfillment option. By enrolling in WFS, completing the setup procedure, and inbounding one item to our fulfillment center by June 30, 2022, approved sellers will receive 90 days of free storage and a 10% discount on fulfillment fees. To request to become a seller on Walmart or increase your sales on Walmart, contact us. 

Changes in the New Listing Quality Dashboard

This redesigned dashboard is specifically to help with the SEO and ranking of products. Walmart made this change in 2021 to help people who sell things on the market get more people to see them.

The Listing Quality Dashboard evaluates goods’ overall average quality score, the breakdown of the components that contribute to average listing quality, post-purchase quality and Pro Seller Badge status, as well as item-level grading for all published items.

The Pro Seller Badge 

This is another fantastic feature launched in 2020 and added to the list of Walmart Marketplace changes in 2022. This function is roughly identical to a confirmed blue tick on social networking, enhancing the seller’s authenticity. Walmart gives out pro-seller badges to top-performing sellers who adhere to stringent criteria in order to earn this seal of approval for greater confidence in the customer and boosts the seller’s conversion rates.

Panel Update 

Additionally, Walmart modified the design of their panel to a more user-friendly layout that is substantially less difficult. This simplifies the process of browsing the seller center and managing day-to-day operations for sellers. There are many powerful tools in the new panel, like listing quality, the pro seller badge, shipping templates, and message alerts.

Walmart Fulfilment Services 

This new fulfillment solution enables marketplace merchants to achieve the quickest delivery times at the lowest possible prices. Thus, they make it easier for sellers to offer quick and cheap delivery services while also improving their seller scores.

Message Alert 

Another fantastic feature that was recently added to improve the seller-buyer relationship that is critical to consumer satisfaction is Message Alert. Sellers now have direct access to buyer communications via the seller panel. 


Walmart streamlined the process of managing returns and resolving complaints. Sellers now resolve disputes and refunds using the payment dashboard in the Seller Center, rather than depending on Seller support. 

Shipping Templates

Another outstanding feature added in 2020 is the new shipping templates, which simplify the process of setting shipping exceptions for all states. Whereas the previous shipping exceptions were limited to seven US states and territories, the new templates allow vendors to modify shipments to all 51 US states and territories. In this way, vendors can set up very specific shipping policies. This makes it easier for both sellers and customers to have a smooth shipping experience.

Ship with the Walmart program

Walmart also announced another shipping-related improvement, the new Ship With Walmart program that enables vendors based in the United States to easily join Walmart Canada because of Walmart’s negotiated customs and excise taxes. Sellers can effectively join Walmart Canada and sell over the border with SWW without having to worry about hefty handling and shipping expenses.

In the case of non-US sellers

Previously, only US-based sellers were permitted to make product listings and sell on Walmart. Starting in 2021, Walmart has opened its doors to non-US merchants.

Automated Promotional Campaigns 

Walmart intends to use this functionality to assist merchants in promoting their items during Walmart-managed seasonal and category promotions. This enables sellers to submit, update, and manage their products for Walmart-run campaigns.

Smart Tags

Walmart added smart tags to its two-day shipping service. These machine-based smart tags assist you in applying Two-Day Shipping labels to products by recognizing which items can benefit the most from Two Day Shipping and can be dispatched sooner. Two-day shipping tags are automatically added and removed by the algorithm. Did you know that smart tags can help you increase your conversion rate by up to 37%?

We hope this article will assist you in comprehending the significant Walmart marketplace changes this year that are intended to enhance the marketplace and pave the way for a better future. We call all our Walmart merchants and those considering selling on Walmart in 2022, hoping to succeed big in 2022, to get in touch so that we could help you boost sales! 


Do not miss the Walmart Open Call opportunity to grow your business on Walmart

Like Walmart, eZdia is always on the lookout for new methods to assist you in growing your company. 

Did you know while Amazon has climbed to second place, it is still less than half the size of Walmart in terms of worldwide sales, that is why it is of utmost importance that you become the Walmart marketplace seller and replicate Amazon’s success on Walmart too.

That is why we are very much excited to inform you that Walmart is offering a unique opportunity to sellers who own their brand and manufacture, produce, or assemble their items in the United States to take their products into Walmart or Sam’s Club (Sam’s Club is a Wal-Mart Stores, Inc. membership-only club that caters to suburban grocery customers and small businesses. A Sam’s Club membership permits you to bulk shop at any of the club’s over 500 warehouse-style locations around the United States for discounted brand-name products.)

For sellers, this is unique early access to Walmart’s annual Open Call event, the company’s biggest sourcing event for Walmart and Sam’s Club locations, that will enable you to reach millions of new customers. 

Let us explain to you what it means and how you can make the most of this opportunity. And don’t worry! If you are still not in the Walmart marketplace, eZdia will help you become the top seller. We know you have too many questions:

What is Open Call 2022? 

Open Call is Walmart’s biggest sourcing event for Walmart and Sam’s Club’s over 5,300 stores and clubs in the U.S.  

Why apply for Open Call 2022? 

There are over 6,300 international Walmarts and over 11,700 retail locations worldwide, operating in 28 different countries. Additionally, don’t forget about the eCommerce space they dominate. With 2.3 million employees globally, 1.5 million of whom are based in the United States alone, it’s easy to understand why this opportunity is a force to be reckoned with. 

Who is eligible? 

To be eligible for Open Call, a product must be manufactured, developed, or assembled in the United States. Also, the requirements for becoming a supplier on or at Walmart and Sam’s Club are a little different from the requirements for the Walmart Marketplace. Therefore, without further ado, get in touch with our Walmart marketplace experts to learn more about Walmart Open Call 2022. 

The last day to submit the application is February 25, 2022. 

What if I get selected for Open Call 2022? 

Sellers who have been chosen will have the chance to show off their new items to Walmart and/or Sam’s Club merchants on June 28 and 29, 2022. 

Along with one-on-one product pitch meetings, there will be breakout sessions led by Walmart and Sam’s Club executives and special guests where sellers and potential suppliers may learn more about relevant issues and resources. Many of the sessions will be done electronically, so even if you cannot arrange a product pitch meeting, you may still attend.

How to prepare for a perfect pitch? 

Each participant will have 30 minutes to wow Walmart and/or Sam’s Club merchants with their product and show why it is the best in its category. Here are some expert tips to maximize your chances of getting to the next round. 

  • Be sure about the product.
    Sellers must own their brand, and products must be manufactured, grown, or assembled in the United States. If you want to sell something that has CBD or cannabis in it or has a special feature, you can’t sell it at the open call. Cigarettes, tobacco, pharmaceutical drugs, animal health, barn and stall equipment, irrigation and spraying, and retailer services are not allowed.
  • Analytics is important.
    Share information regarding the product’s performance, such as online sales or unit sales. eZoptimizer’s analytics feature can help you with that.
  • Tell them why customers love it.
    Show the influence your products have on the consumer experience. Tell them why the customers will love it.
  • Have a clear USP.
    Make sure that you can come up with a unique, unique USP that only your brand can offer.
  • Keep the story short.
    Keep your narrative brief and direct. Include information on how your product addresses a client’s needs.

Have more questions about Walmart Open Call, Walmart Business Opportunities, or how to become a Walmart marketplace seller?

Ecommerce Marketplaces

How Advertising is Changing on Walmart in 2022?

The change in the landscape of advertising on Walmart is happening across the world and so will the Walmart advertising strategies. There is no doubt about the fact that Walmart is harnessing technology to grow. Walmart’s CEO McMillan in his keynote speech in 2021 underlined the need for business executives to continue to learn and apply in order to widen their viewpoints and improve their enterprises. He laid emphasis on how Walmart’s job is inextricably linked to technology.

To quote, “It’s very exciting, the way the company has changed our way of working to put technology to work, whether that’s the software of the way we use our data or, increasingly, the way we use robotics in our business,” he said.

He listed three technologies with which Walmart is experimenting:

Artificial intelligence (AI): Walmart believes that customizing experiences is the best way to save consumers time. Using AI to provide more accurate suggestions and adjustments will assist the organization in accomplishing this aim.

Big Data: Walmart is attempting to use data in order to improve customer interactions while keeping consumer faith in the brand.

Robotics: Walmart has automated several procedures in its stores and delivery hubs, and McMillon thinks that automation may assist increase inventory turns.

Adding more, Walmart will provide marketers with unprecedented chances to engage in-store consumers through digital media, including advertisements on self-checkout displays and on the walls of TV screens. Because these advertising will be handled at the shop level, they will consider factors such as whether a certain product is in stock at the time of ad distribution. This may help ensure that you are not wasting important advertising expenditures to pique the attention of customers who cannot make a purchase immediately.

Self-serve display advertising will be available later this year on Walmart Connect, a platform focused on increasing connections between brands and consumers at scale.

With Walmart combining its and Online Pickup & Delivery platforms, the potential for increasing online and in-store sales continue to grow.

Here is an updated guide on ads and how these display ads can work in the favor of your business increasing the ROI.

1. Search-In-Grid Results


Image Source:

These are cost-per-click (CPC) advertisements that display on the first three pages of search results, directing visitors to relevant Walmart product detail pages. The advertiser sets budgets and bids and only pays when a user clicks on the advertising. advertisements are accessible for both manual and automated advertising campaigns. To qualify for search in-grid ad placement, the products you want to market must already appear organically inside the first 128 search result slots. The minimum expenditure for this ad type is $100 for the duration of the campaign, or $50 each day. Remember, this is not the amount you will spend, but the minimum that Walmart has specified will be put into the platform.

2. Carousels


Carousel advertisements appear in a range of areas throughout, from the homepage to product detail pages, with manual and automated campaigns having varying levels of availability. Automatic campaigns support all carousel kinds; manual campaigns support just the search carousel.

Carousels can be important to the achievement of any Walmart advertising campaign, regardless of your objectives, which may include maintaining current exposure, capturing new consumers, or promoting new or seasonal products. Unlike search-in-grid advertising, the products you promote using Carousels do not have to be in the top 128 organic rankings.

3. Walmart Buy Box Banner


This is a highly sought-after, extremely competitive location that is reserved for automated campaigns only (not manual). The Buy Box appears on the product description page (PDP) for products that are a relevant alternative to the product consumers are watching or a complimentary product to the product shoppers are viewing.

4. Walmart Search Brand Amplifier


SBA (Search Brand Amplifier) is a trademarked collection of items that show at the top of search results for specified keywords. As with display packages, the Walmart Connect team manages this placement as well. This ad format offers a one-of-a-kind chance to increase brand recognition and understanding of the breadth of your product portfolio. Brand Amplifier placements highlight your brand, customized headlines, and up to three unique SKUs above the returning search results. From SBAs, shoppers are sent to a manual shelf, search, or browse page, with the minimum bid now set at $1.00.

Looking forward to the future

As of 2022, eZdia is now the official partner of Walmart. With eZoptimizer’s launch of our one-of-a-kind AI-based SAAS platform, we have put the seller’s success at the forefront of every choice we make—combined with our in-depth expertise, leveraged the power of AI to handle big data and understanding of Walmart’s advertising capabilities.