Keyword research and competitive analysis are two of most important things for any business to boost their online presence. A wrong keyword strategy in place means losing most of the site’s traffic, leads, and ultimately, the money.
It’s therefore important to understand the entire keyword research process to get right and relevant keywords for the business. It’s also important to prioritize the keyword and put them in use to boost the organic and paid rankings of the website.
Top keyword research tools to try
There are some really helpful keyword research tools to let you be on the right side of keyword research. You can use these tools and boost the presence of your website. They include:
This tool is important to understand what the audience is looking for. Using this, it becomes easy to know what people are typing into Google Search Box. Using it means you needn’t have Google Keyword Planner.
Use this tool to get highly relevant keyword suggestions. You will easily get actual phrases used these days to find products or information on the internet. You will also in-depth Google Trends information.
This tool comes handy when the goal is to find which keywords are fit for paid marketing and which are not. It means, you can use this tool to filter out all those keywords that are neither effective nor affordable for paid efforts.
Steps involved in finding high-value keywords
You have to follow a few steps in finding high-value keywords for your business website. They include:
Step 1: Check whether your website is properly optimized for SEO
You can use a tool – SEO SiteChekup – to do this step. It helps you get a detailed report of the back-end SEO of your site. It will fetch you information of all aspects including broken links, Meta descriptions, keywords, etc. This way, it become easy to know where the site stands in terms of optimization.
Step 2: Find Keywords Your Site is Already Ranking For
This step is important in knowing all those keywords your site is ranking for and in this endeavor, you can take the help of a tool, called Moz. You have to know the SERP position and its fluctuations, monthly search volume and CPC. You will know your search traffic per month together with the futility and utility of switching to paid campaigns or taking the organic route.
Step 3: Find Keywords for SEO
This step is important for those sites that are yet to rank for any keywords. Before finding keywords, it’s important to understand the target audience, their tastes etc. to approach the job in a superior manner. The focus should be to analyze the content creation ability and strategy and then choosing keywords not fancied by other businesses. The search can be started from Google AdWords Keyword Planner. You have to do all, from compilation to analysis to sorting to prioritizing of the keywords to get the focus point.
Step 4: Find The Right Keywords
Right keywords can found by analyzing the search intent. You have to understand the dynamics of different queries such as navigational, informational, commercial and transactional. You have to analyze the keywords based on the number of their searches. More so, you have to know the CPC value of the keyword. And lastly, you got to understand the value of long tail keywords.
Step 5: Do Competitive Analysis
And lastly, you have to indulge in competitor analysis as all those keywords you want to use will have some fierce competition. You need to see all those keywords the competitor is ranking for and focusing on. You also need to know what pages their keywords rank for.
Finding high-value keywords for the business is not easy and it takes a lot of efforts on a sustained basis. So, be up to the job and rank higher.