Categories
Ecommerce Marketplaces

Walmart Marketplace Changes in 2022

Buyers’ changing expectations and the marketplace’s increased emphasis on customer satisfaction have prompted improvements that will alter how you sell online in 2022. It has been pivotal in laying the groundwork for eCommerce’s future. 

With regards to Walmart specifically, the shift in customer behavior resulted in various changes in the industry. This blog will take you on a journey through the growing world of Walmart and all that it has to offer in terms of Walmart marketplace changes in 2022 and Walmart marketplace upcoming changes. 

Overview of the changes in buyer behavior

Customer satisfaction has been prioritized, with post-purchase quality being a significant factor. Listing quality has also been scrutinized as an increasing number of consumers perform online product research. The grocery, basics, home improvement, children’s and pet categories all saw significant growth in the market. With growing online competition, merchants are concentrating their efforts on Walmart’s paid services as well. New OTT platforms and streaming services are coming into the market all the time. This means that retailers are getting more and more reliant on new types of advertising.

New Walmart Marketplace Changes in 2022

New Seller Savings 

Sellers who join Walmart Marketplace by May 31, 2022 and begin selling on Walmart.com by June 30, 2022, will receive a 50% reduction on their first 90 days’ commission rates. Walmart has also extended its Introductory Offer for Walmart Fulfillment Services to sellers who wish to take advantage of Walmart’s low-cost fulfillment option. By enrolling in WFS, completing the setup procedure, and inbounding one item to our fulfillment center by June 30, 2022, approved sellers will receive 90 days of free storage and a 10% discount on fulfillment fees. To request to become a seller on Walmart or increase your sales on Walmart, contact us. 

Changes in the New Listing Quality Dashboard

This redesigned dashboard is specifically to help with the SEO and ranking of products. Walmart made this change in 2021 to help people who sell things on the market get more people to see them.

The Listing Quality Dashboard evaluates goods’ overall average quality score, the breakdown of the components that contribute to average listing quality, post-purchase quality and Pro Seller Badge status, as well as item-level grading for all published items.

The Pro Seller Badge 

This is another fantastic feature launched in 2020 and added to the list of Walmart Marketplace changes in 2022. This function is roughly identical to a confirmed blue tick on social networking, enhancing the seller’s authenticity. Walmart gives out pro-seller badges to top-performing sellers who adhere to stringent criteria in order to earn this seal of approval for greater confidence in the customer and boosts the seller’s conversion rates.

Panel Update 

Additionally, Walmart modified the design of their panel to a more user-friendly layout that is substantially less difficult. This simplifies the process of browsing the seller center and managing day-to-day operations for sellers. There are many powerful tools in the new panel, like listing quality, the pro seller badge, shipping templates, and message alerts.

Walmart Fulfilment Services 

This new fulfillment solution enables marketplace merchants to achieve the quickest delivery times at the lowest possible prices. Thus, they make it easier for sellers to offer quick and cheap delivery services while also improving their seller scores.

Message Alert 

Another fantastic feature that was recently added to improve the seller-buyer relationship that is critical to consumer satisfaction is Message Alert. Sellers now have direct access to buyer communications via the seller panel. 

Payments 

Walmart streamlined the process of managing returns and resolving complaints. Sellers now resolve disputes and refunds using the payment dashboard in the Seller Center, rather than depending on Seller support. 

Shipping Templates

Another outstanding feature added in 2020 is the new shipping templates, which simplify the process of setting shipping exceptions for all states. Whereas the previous shipping exceptions were limited to seven US states and territories, the new templates allow vendors to modify shipments to all 51 US states and territories. In this way, vendors can set up very specific shipping policies. This makes it easier for both sellers and customers to have a smooth shipping experience.

Ship with the Walmart program

Walmart also announced another shipping-related improvement, the new Ship With Walmart program that enables vendors based in the United States to easily join Walmart Canada because of Walmart’s negotiated customs and excise taxes. Sellers can effectively join Walmart Canada and sell over the border with SWW without having to worry about hefty handling and shipping expenses.

In the case of non-US sellers

Previously, only US-based sellers were permitted to make product listings and sell on Walmart. Starting in 2021, Walmart has opened its doors to non-US merchants.

Automated Promotional Campaigns 

Walmart intends to use this functionality to assist merchants in promoting their items during Walmart-managed seasonal and category promotions. This enables sellers to submit, update, and manage their products for Walmart-run campaigns.

Smart Tags

Walmart added smart tags to its two-day shipping service. These machine-based smart tags assist you in applying Two-Day Shipping labels to products by recognizing which items can benefit the most from Two Day Shipping and can be dispatched sooner. Two-day shipping tags are automatically added and removed by the algorithm. Did you know that smart tags can help you increase your conversion rate by up to 37%?

We hope this article will assist you in comprehending the significant Walmart marketplace changes this year that are intended to enhance the marketplace and pave the way for a better future. We call all our Walmart merchants and those considering selling on Walmart in 2022, hoping to succeed big in 2022, to get in touch so that we could help you boost sales! 

Categories
Ecommerce Marketplaces

eZoptimizer – Your key to replicate Amazon success on Walmart

eZdia is excited to announce the launch of it’s AI platform eZoptimizer 2.0. eZoptimizer is a SaaS platform that enables sellers to grow their sales on Walmart marketplace.

eZoptimizer 2.0 is a significant release as we are bringinging the success directly to the doorsteps of a seller.  With it’s free trial, sellers can connect their Walmart product catalog and within minutes get data-driven insights from eZoptimizer which enables sellers to take actions and optimize their product listings. These recommendations increase their product visibility, engagement and results into conversion. 

This robust and simple-to-use self-service technology assists sellers in scaling their company on Walmart in 3 simple steps – 

Analyze 

It scans your complete product catalog and generates an item analysis report that identifies issues with your product listings and recommends how to resolve them.

Optimize 

After you’ve identified the key problems, you’ll be able to work on them with even minimum or no technical skills. Based on the recommendations, you create, change, and publish enhanced brand content for Walmart including relevant keywords infused in the copy itself, self-explanatory images, enhanced descriptions with bullets, and customer reviews that are more relevant to your customers and drive more traffic and sales. 

Track 

Monitor all of your product listings with the help of dashboards and scheduled weekly reports. With this information at your fingertips, you can get an insight into any problems that may need to be addressed to propel your product forward.

In our just concluded beta launch, over 90% users of eZoptimizer have seen 2X increase in sales, 3.2X increase in traffic and 46% increase in conversions. Automated workflows also result in significant cost savings.

Do not miss to take advantage of this limited time free trial offer and unlock the potential to replicate your Amazon success on Walmart. Offer is valid until  – March 31 2022.

To sign up now, click here

Up-on successful sign up, you will receive a welcome email with further instructions. For any additional questions, please contact us at support@ezdia.com or schedule a call today https://calendly.com/walmart-expert/ezoptimizer-meetings

Thank You,

Team eZoptimizer

www.ezdia.com

About eZdia – eZdia Inc is a leading global digital marketing organization that specializes in developing conversion focused eContent for marketplaces, brands and retailers since 2012. eZdia’s has helped over 15,000 brands to attract, engage and convert business across 12 languages and markets globally. 9+ years of partnership with Walmart, 1M+  pages optimized, over 470 categories.

Categories
Ecommerce Marketplaces

How eZoptimizer Helps Retailers and Brands to Sell Successfully on Walmart?

Millions of customers flock to Walmart every month, making it an ideal marketplace for today’s online sellers. Sellers that want to broaden their e-commerce business by having access to a larger customer base can do it by taking one step further – getting their products listed on Walmart.

But the question is should you hire a professional?

As far as outsourcing Walmart listing optimization services is concerned, the short answer is yes! There are many advantages to outsourcing Walmart listing optimization to a Walmart recommended partner firm like eZdia, including different cash streams and access to more buyers.

But what if we tell you that we have developed one-of-a-kind AI-based SAAS platform that helps you to create a strong optimization strategy for Walmart enhanced brand content, allowing you to expand your company by selling on Walmart and boosting product ranks, traffic, and conversions.

Excited? Let’s list down points on how eZoptimizer solves your Walmart listing optimization and helps retailers and brands to sell successfully on Walmart by increasing your conversion rate.

1. Optimize Content

Adding fresh product content has never been easier. The software guides the writer through creating the title, description, and features, and shows any issues that may develop in terms of marketplace requirements and business growth. eZoptimizer also supports with content production, ensuring that you consistently employ search engine optimised keywords for your product.

2. Track Revenue

To grow your retail company, it is critical to understand and be capable of analysing big data in order to have a better understanding of your consumers and make more educated business decisions. With the help of this innovative technology, we assist our customers in developing an efficient strategy and system for monitoring and tracking the effectiveness of live product pages. In this manner, you can keep your content and keywords fresh and monitor the marketplace’s page rank.

3. Content Quality

By creating high-quality content, you can improve visitor traffic, decrease bounce rates, and boost conversions. The Listing Quality Score compares the content to the Walmart standard in order to increase discoverability and fully use Walmart’s search algorithm, hence increasing the possibility of a conversion. eZoptimizer analyses the product’s content and tells you if the product’s keyword rank falls. In a nutshell, you get a qualitative evaluation of your content’s performance in search, traffic generation, engagement, and conversion.

4. Content Services

On the backend, eZoptimizer leverages a professionally managed network of highly qualified eCommerce writers, editors, and researchers with more than a decade of expertise creating content for Walmart’s brand. The reality is that AI will never be able to completely replace human authors because it lacks storey. Our writers create content that is engaging for your consumers and elicits a range of human emotions. This distinguishes us from the other e-commerce content writing firms on the market. Scalability of eZdia helps you to achieve your goals while maintaining the consistent quality that generates revenue.

5. Weekly Reports

Each week, you’ll receive automatic eZoptimizer reports in your email inbox that provide useful insights into your productivity statistics, allowing you to better understand how you’re managing your brand, as well as a preview of the upcoming week, allowing you to plan out your highest-priority tasks. You can track income and conversions for all optimised product pages, as well as communicate with other users. Weekly data-driven reports aid management in making educated decisions regarding your brand based on the campaign’s success.

6. Performance Analysis

With eZoptimizer, you get a frequent analysis of your items’ performance on Walmart, both long and short term, which has been incredibly beneficial. With early warnings of your items’ poor performance on Walmart, you may prevent catastrophic failure and get a speedy return on your investment. This is a critical component of eZoptimizer that significantly increases process efficiency.

7. Search Rank Tracking

Tracking keyword rankings with a reputable search rank tracking tool is critical for assessing SEO performance, including the impact of content and link alterations on your site’s rankings. eZoptmizer allows you to monitor and report on keyword ranks in search engine result pages on a weekly and even daily basis, making it the greatest value for money AI-based software for monitoring and reporting on keyword rankings in search engine result pages (SERPs).

8. Growth Opportunities

They believe that everything that can be quantified may be improved. The same principle applies to Walmart product listings and optimization. Measuring and optimising the impact of your work is critical to the performance, retention, and perceived value of your goods. eZoptimizer monitors all aspects of your website, from rankings and conversions to broken links and more. When something isn’t working, it permits you to refocus your priorities.

9. Success Reports

Use our convenient and groundbreaking success reports to track the status of your Walmart listing. From search ranks, conversion rate, organic traffic, and ROI from SEO traffic, eZoptimizer will provide you with a comprehensive report detailing all you need to know about your business’s success on Walmart.

10. Alerts & Notifications

Maintain control over all backend development and operational issues. Notify the individuals and dramatically shorten reaction times. This ensures that critical concerns are never overlooked and that measures are taken swiftly.

In a nutshell, here is why you need eZoptimizer:

Because of outsourcing Walmart listing optimization, you’ll be able to hire Walmart specialists to complete the work for you. Because eZdia’s experts are well-versed in the sector and having been worked with Walmart ex in-house team, they can help you swiftly optimize your Walmart listings and achieve the required outcomes.

With Walmart, you’ll need to put in a lot of effort to make sure your products appear on the first few pages of search results. While hiring an in-house staff can be pricey, eZoptimizer is more cost-effective for periodically re-optimizing content, which is the key to being on top.

With the help of eZoptimizer, you ensure that your product descriptions, content, high-quality pictures, Walmart ads, pricing details, etc., are maintained precisely and up to date.

At eZdia, we use the most current strategies of the eCommerce market. With the help of eZoptimizer and Walmart listing professionals, we can assist you in gaining increased product discovery and larger visibility, as well as more sales opportunities.

Using a Walmart listing optimization tool, you can maintain good listing scores that relieve you of any additional load, allowing you to devote your time and energy to other aspects of your business.

Conclusion

In the end, it all comes down to the manner you list your things on Walmart, and how well they do. It’s not enough to just list your items; you also need to make sure that prospective clients can easily locate your product listing. The only way to do this is by optimizing your Walmart product listings and using the best practices. Your sales and income will rise as you improve your Walmart product listings and, eZoptimizer is a powerful, reliable and efficient AI-based tool for your eCommerce business that helps you achieve the desired result in no time.

And, why not! Over the last decade, eZdia has built a strong team of Walmart product listing specialists that can establish SKUs and write captivating descriptions and optimize product photos, to name a few of their skills. We are one of the most sought-after names in Walmart support services known for our established track record of supporting eCommerce businesses worldwide.