What is Walmart’s new Omni-channel Platform?
Omni-channel Platform is an initiative from Walmart which aims to completely revamp the current user-experience on Walmart.com. This will be done by merging the existing Walmart.com with Walmart Grocery, also referred to as online pickup and delivery (OPD). This means, there will be a single website and app experience.
What are the new features introduced in this new platform?
There are several proposed changes being introduced in Omni-channel Platform:
- Merging of Walmart.com with Walmart Grocery, also referred to as online pickup and delivery
- One common catalogue for both online and in-store pick up items.
- Customer’s ability to search, shop and check-out any item, no matter where it is in Walmart’s ecosystem
- Single order clicks and live order tracking status through delivery
- Fast and free delivery options
- Elimination of basket minimums
- Artificial Intelligence (AI) – personalized search, predictive reorders, cart reminders and customized basket building
How does online versus in-store product search change with the launch of Omni-channel Platform?
With the launch of Omni-channel platform, there will now be a common catalogue for both online and in-store pick items. This will bring more opportunities for sellers to compete. At the same time, in-store brands will see more competition.
What is the impact of the new Omni-channel Platform on my product search rankings?
There are significant changes to the search algorithm and as a result, this may change your product search rankings.
Are there any features which are now not supported with the launch of Omni-channel Platform?
Walmart’s new initiative introduces significant technology changes and therefore, it will take time for them to migrate all the existing features to this new website. As a result of this, Rich Media may not be available until this migration is complete.
If Rich Media is not supported, what happened to my product Rich Media?
With Rich Media temporarily not supported (until the migration is complete), there are several techniques that can be used in descriptions to provide rich experience. These are just some of the many techniques identified by our experts and processed through our data-driven platform eZoptimizer.
What are the suggested changes to my product pages?
With the launch of Omni-channel Platform, each retailer/seller may be impacted in a different way.
Since each seller has different requirements, it’s best to reach out to us for a customized solution.
Will my sales be impacted due to the introduction of Omni-channel Platform?
Technological changes such as this can impact your overall business. However, Omni-channel Platform can bring significant value to you as a seller if the right content and channel optimization techniques are used.
How can eZdia help me with Omni-channel Platform?
With over 8 years of partnership with Walmart, eZdia has extensive experience in channel optimization and we have created the right tools, techniques and skill sets to help you navigate through such situations. Our data-driven platform eZoptimizer can automate this entire process for you.
What is eZoptimizer?
eZoptimizer is an end-to-end data-driven SaaS application designed for sellers on Walmart. It provides a health score of existing content and then recommends the steps required to optimize this content. With 3 easy steps of Analyse, Recommend and Track, this powerful and easy-to-use self-service platform can help sellers scale their business on Walmart. Using eZoptimizer, retailers and brands can create, edit and publish enhanced content, track content health score and revenue and receive customized weekly reports.
What optimization strategies is eZdia planning to use to make the introduction of Omni-channel Platform beneficial to me?
This new platform can be beneficial to you if you are using the correct channel optimization techniques. Reach out to Team eZdia to learn more about our expertise in this area.
How can eZoptimizer help me with increasing sales on Walmart?
With hundreds of sellers already using this platform, eZoptimizer has been able to deliver value to over 90% of these sellers who were struggling to grow their business on Walmart. These sellers have experienced a significant boost in their overall business metrics such as 3.2X increase in traffic, 46% increase in conversion and 2X increase in revenue.
How do I request an eZoptimizer demo?
Please contact us at Contact Us Walmart | eZdia
How do I contact you if I have more questions regarding this platform or eZoptimizer?
Please send us an email: firstname.lastname@example.org