Amazon & Walmart Invest In This Search Strategy
A customer’s buying journey can start at different places but one of the least optimized portions of the buying journey tends to be the on-site search box. While all eCommerce sites provide basic type ahead predictive results what relatively few sites spend any time doing is optimizing the results of the most common customer searches.
How often does a search for black pants produce results that include an obvious mistake with a picture of something that is certainly not black? Dynamic landing pages try to anticipate the most common searches and use inexpensive techniques to improve the search results by finding obvious mistakes that the computer decides should be served as a top ranked result.