Marketplace Optimization - 2 Minute Read

Amazon’s Free Search Volume Research Tool

eCommerce sites guard their internal data very closely. As much as we would like to understand the search volume for every keyword on every eCommerce site, that data doesn’t exist. And yet virtually all eCommerce sites give some amazingly powerful hints about the search volumes for any keyword.

Every eCommerce site is trying to match you to the product you are looking for and as you type your search query the sites try to anticipate what you are searching for. In the example below, after entering the word “red” we see a list of the most likely search phrases. These suggestions are directly correlated with site search volumes and while you won’t know exactly how many people search this phrase every month, by typing different variations you’ll quickly determine what’s more popular and what’s less popular for any site.

Marketplace Optimization