eCommerce Content Writing Services
eZdia helps eCommerce companies design and scale their product, category and long-form eCommerce content strategies. While eZdia offers custom eCommerce content solutions, the services below are the most popular.
Return on Content Spend
Proof of Concept
eCommerce Sites that haven’t yet measured the ROI of a eCommerce content infusion should start here. This approach is designed to help design, test, optimize and quantify a profitable eCommerce content strategy.
eCommerce Content Scaling
For eCommerce companies with an established product content budget, this service is designed to help scale the research and production of high-quality eCommerce content. eZdia focuses on customizing eCommerce content to the client’s brand voice and delivering consistency at scale.
It’s not enough to just write a bunch of keyword rich words. eZdia manages a Professional eCommerce Writer’s Network that is tested and evaluated based on their ability to write effective eCommerce content that engages and converts while writing to the client’s style guide.
Data Scientists at eCommerce companies and beyond need help managing big data and building training data for Artificial Intelligence and Machine Learning systems. eZdia offers low cost data-labeling services using its Intelligent Automation technology.
eCommerce Content Services
Want to learn more about how our eCommerce content services can help you to gain better visibility on the web?
Frequently Asked Questions
What is the importance of content in eCommerce?
Content continues to be king, whether for digital marketing purposes or for brand promotion in the eCommerce space. Content has a huge role to play for eCommerce sites that rely on content to attract, engage and convert visitors into customers. While content plays a key role in driving site traffic, its value is highest when content is used to build brand authority with your eCommerce content. When delivered to the right audience at the right time in their buying journey, content is the primary strategy for turning a visitor into a customer in order to drive the conversion rate and drive up total sales.
How to effectively write content for eCommerce Sites?
Effective eCommerce content acts as a bridge between the product and the customer. eCommerce content that converts a visitor into a customer, requires intersecting with the customer’s buying journey. How customers shop and buy is as important as what’s inside the product that makes it so great. eCommerce content, thus, is the bridge that connects the two. eCommerce content needs to provide all the information that a customer needs to make a purchase and speak in the way that the buyer speaks. eCommerce content is everything from how a title is written to the attributes or specifications and a description written in a way to compel a buying behavior. The content needs to be credible, satisfy the buyer’s needs and address any concerns or questions. And if you succeed in all of the above, you’re likely to raise your organic product search visibility.
What makes eCommerce content 'good content'?
Content that is directly relevant to what the buyer is searching for is the ultimate definition of good content. Content is relevant when it helps customers make informed purchase decisions, but it also involves exciting and entertaining the buyer to want to buy the product. The use of graphics, images and statistics can also make any eCommerce content ‘good content’ because it helps address potential product quality concerns. And good content is always optimized and always is tuned with the channel it’s been used for.
Does poor eCommerce content affect SEO rankings?
Poor eCommerce content does affect SEO rankings big time. Search engines measure engagement levels with content and reward the content that engages searchers the best. If the content is not optimized, it may cause the site search rankings to drop. Similarly, when the content lacks clarity or when it focuses too much on keywords while lacking significant substance, it’s bound to negatively impact on the SEO rankings of an eCommerce website. While poor content often lacks relevance, it’s also not a great way to show off the brand in the minds of customers. Engaging customers is ultimately the best way for an eCommerce site to expand its search relevance.