Branded Searches - Issue 50

Stop Wasting Your Pay-Per-Click Budget on Branded Searches

Most companies spend a significant amount of their paid search budgets on their own branded searches. If a customer searches for your brand, do you really need to pay to acquire them? You already rank first organically for your own brand so why would you spend precious advertising dollars to pay for that click?

The answer is that most advertisers are concerned about a competitor sneaking in and trying to steal away your loyal customers. While this is a dastardly practice, it’s certainly common, but it probably doesn’t happen as often as you think.

eZdia is excited about its new platform that sits on top of Ad Manager and suppresses ads when your site ranks first and the keyword is uncontested by competitors. We’ve seen this save clients as much as 25% of their overall advertising budget.