As the saying goes, “You never get a second chance to make a first impression.” A visitor’s first impression of your website has a huge impact on whether they stay and explore or leave and never return.
This is why landing pages are so important. An excellent landing page enhances the visitors’ experience on your site, and it’s the best time to get your message across.
A landing page can include any number of things, depending upon the information you want to communicate with site visitors. From a special offer to a great discount, from a welcome message to product information, the messaging on your landing page can take any form, so long as it encourages site visitors to stay.
How a quality landing page helps a website
Studies have repeatedly demonstrated the role of quality landing pages in the success of websites. There are many reasons you should leverage this beneficial strategy, including:
- A typical landing page can lead to an impressive conversion rate of between 5 to 15%.
- Some landing pages are able to boost conversion rates by a massive 25%.
- Highly optimized landing pages result in a conversion rate as massive as 30%, or even higher.
The data above are ample proof that landing pages are a significant factor in converting site visitors into leads or prospects. Landing pages offer enormous potential. You can’t miss out on this important aspect of online content strategy.
If your landing pages need to be updated, or if you aren’t fully leveraging them, there are some great tools for the job.
Best tools to create high-quality landing pages
This is an extremely easy-to-use tool that gives you what you need in three steps. It helps website owners build professional-quality landing pages quickly, without requiring too much technical expertise.
This is a popular brand in the blogging world, and the software helps a lot in creating attractive landing pages. From building to publishing to testing of a landing page, it can help with everything.
Instapage is a well-known landing page creator that’s especially handy if you’re on a budget. Rich in options, it helps you easily create responsive landing pages.
Here’s one of most popular landing page creators in the industry right now. Blending basic and advanced features in equal measure, it also provides templates for landing pages. LeadPages has become a hot choice among digital marketers.
The best part of this tool is its offering of a large variety of templates that require no programming expertise to use. Additionally, it offers a simple CMS to make it easy to update landing pages.
This tool, while effective, only works with WordPress websites. It comes packed with custom graphic elements to enrich the landing pages for superior conversion rates.
High quality landing pages are extremely important. Your website needs to stay relevant and leverage the traffic it gets to stay competitive. Leverage the resources available to you and start making an instant connection with site visitors.