content-creation-value-chainContent needs are constantly evolving. The days of pounding away at typewriters disappeared with the arrival of personal computers and accompanying software, and the Internet pushed content creation into its next phase, a phase in which speed, scale and efficiency are more important than ever. But the market continues to demand more. With the rise of social media and the increasing importance of content marketing, the need for instant sharing and publishing has become paramount. It’s not just about producing content quickly anymore. Content experts want to take their work to market by publishing it and sharing it instantaneously.

This has resulted in the emergence of various new players in the market that support these requirements. Content management systems (CMS) such as Drupal, Joomla and WordPress have successfully facilitated content writing, publishing and sharing—though some of these systems are not easily configurable, which means developers have to invest time into making the platform usable. Not to be discounted is the “DIY”(Do It Yourself) trend, with players like SquareSpace and Medium providing a fully operational and configurable platform to write, publish, share and manage content at a fraction of the cost.

 

The Evolution of CMS a.k.a Content Management Systems

Content management systems have made content a very predictable and scalable process. Softwares like WordPress allow content experts to not only create original content but also publish it easily using standardized or custom templates at a click of a button. These systems can handle any magnitude of content. And the utility of a CMS system comes in very handy when dealing with large volumes of content. A typical use case we have seen has been in eCommerce, where large amounts of information (about the product, trends, guides, blogs) need to be constantly pushed out in front of the buyers. This is important to stay ahead of the curve to compete and gain consumer mind share. There is also a need to manage the sellers at various marketplaces, especially the larger ones who have multiple catalogs and products.

 

Traditional Word Documents

Microsoft still commands the largest market share in the office applications suite. Microsoft Word is used by enterprises, government organizations, educational institutions, content agencies and millions of consumers. There’s also no denying that integrating Word with any kind of CMS or online publishing system is rife with challenges. It is not easy, and it is certainly time and resource-consuming, to make a Word document HTML-compatible, preserve its formatting and publish it online.

eZdia’s content collaboration platform lets you write in Word and integrate the content with sophisticated tools to publish and manage well-written content. Our plugin allows writers to work in Word and publish the work to eZdia’s platform. Convert it to an HTML page, and publish it with a click of a button. Our solution works in one easy step: Just import the Word file into the eZdia tool and click “publish.” eZdia can also configure a workflow solution for your HTML document for ultimate collaboration. As content creation continues evolving, we can help your processes take the next step. You don’t want to be left pounding on a typewriter while your competition goes digital.

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One-Stop Shop for All Other Integration Needs

eZdia’s platform provides the flexibility to connect to various types of CMS, social, automation and eCommerce platforms through its open-ended APIs for WordPress, AEM and more. These CMS systems are most commonly used by eCommerce sites to publish large-scale content.

Our enterprise content platform is a one-stop shop for all content experts. Writers, editors, keyword analysts and images researchers can work in unison, while project and content managers view and analyze real-time project graphs, data and more. Once the content is ready in the eZdia interface for an eCommerce brand’s website, it can be instantly published there at a single click of the mouse. The specific API pulls also help to understand the product page/category page template requirements. Once the content is created, the API’s ‘Push’ helps to publish it on a live website without any UI designer or developer requirements.

If you would like to schedule a demo to understand how the platform works, please click here. If you would like to meet with us to talk about your content and integration needs, then please fill out this form and one of our sales representatives will contact you.

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