Duplicate content generally refers to blocks of content that is similar to other blocks of content found within the same website. While not all duplicate content is created as an SEO tactic to gain traffic or visibility, if not handled properly duplicate content can causer some harm to your domain authority and page rank.
Duplicate content is created in many forms. Here are a few types of content that can be considered duplicate content by a search engine:
- products linked via multiple unique URLs to
- Printer-only versions of web pages
Duping the duplicate Content:
In some cases you simply want to display exactly what the manufacturer has created to explain the product. The problem is, you are not the originator of this content.
So now what? Do we no-index this content? Block the search engine from displaying it out of fear that the duplicate content will banish us from the web due to being to much like the manufacturer?
Here are two quick ideas for a solution:
1. Screen capture it: Post it as an image (.jpg or other) file. Leverage keyword and topic strength by including your description or editorial around the image, optimized file naming conventions and alternate descriptions.
Here’s an example. Let’s say you want to re-blog something about a news story that you just found on LA Times. About U.S. advertising sales… so here’s the story which can be re-blogged:
We made a screen capture of the parts of the article we wanted to copy without plagiarizing in text that can be crawled. We always link to the source article if people want to see it, but we don’t copy their text at all.
Screen Grab Tip: on mac use Command + Shift + 4 and select the region you want to capture, then edit it in preview to crop it, or use other image manipulation software such as Photoshop or PicMonkey to add illustrations and highlights.