The Marketplace Content Chasm
Continuing from where I left my last blog, an offshoot of CrewMachine is our newest cataloging solution, Listify. Before I start talking about it, I would like to elaborate on the chasm that exists to manage seller centric content today. Simply because of one reason – marketplace economics are exploding, every seller wants to transact on multiple marketplaces and these trends are largely prevalent in economies like India. Here’s how some marketplace seller statistics look: eBay: 85,000+ Amazon:100K+, Snapdeal:100k+, Shopclues 200k+, Flipkart: 100k+, PayTM: 15K+.
Sellers currently either own their own e-stores or run brick and mortar operations in India. But there is a shift in consumer behavior primarily driven by e and m commerce. Sellers now want to be a part of that big mega movement and be in all these marketplaces at the same time, but there are gaps.
1) There is no easy way for sellers to take all their existing listings to the marketplace easily
a. In house resources are not scalable for the large volumes, so parts of this effort have to be driven by technology.
b. Marketplace centric agencies are not really that common to undertake cataloging projects and they would not be cost effective.
2) There is no easy and speedy way for them to optimize and enrich these listings regularly to ensure the right conversion. Volumes of listings being large, it adds further to the complexity.
3) There is no easy way to publish listings across multiple marketplaces seamlessly.
This is the core problem we are trying to solve by designing a solution that will help the seller catalogs become better. Listify enables sellers to beautify their product listing. This is for busy sellers, selling several items on multiple marketplaces. And among millions of listings, they want to be found easily! We will help to create that fully ready page with the right number of high resolution images, catchy titles and detailed descriptions in a matter of just a few minutes so they can be found easily. Whether they’re selling 5 products or a 1000, Listify will help them scale better across world’s largest marketplaces including eBay, Amazon, Flipkart, Snapdeal, Jabong and more!
How It Works?
Listify offers a mobile platform which the sellers can use to do the following:
1) Onboard to any marketplace in a matter of minutes with complete marketplace support
2) Leverage algorithms for content enrichment of all listings across all marketplaces
3) Leverage a network of experts to make the listing process seamless – seller agent, photographer, designer, writer and data researcher
4) Complete integration with What’s App and other communication apps
Why This Solution is Disruptive!
Because the future of e-Commerce is going to be driven by Marketplaces and by an exponential growth of sellers in them. We’ve already seen the numbers and it’s going to spike year over year. There’s going to be a large spectrum of different types of sellers from ones selling 10 items to ones selling over 100. And all of the content creation process needs to automated to drive the scale. This is where the need for robust software and tools becomes extremely critical and that’s where the maximum opportunities for innovation exist. If you would like to learn about what we are doing with Listify, please connect with us (firstname.lastname@example.org) and we’ll be happy to show you a demo of the solution.
BTW, this solution has already been validated by a large marketplace and we are working with several of their sellers to beautify their listings. You could be the next marketplace or you could be in the next seller. Talk with us!