It was my first SMX last week and pretty good insights around topics related to search overall. Search is evolving very rapidly with digital, and as marketers, all of us need to keep pace. Digital strategy is an inevitable part of your overall marketing strategy. But Digital Transformation has several moving parts and several tonalities including enriched content, it’s medium and the immediate ecosystem around this.
The world of social media keeps changing with rapid rate and 2015 was no exception. With users’ constantly changing preferences and behaviors spawning new platforms and more innovations, we can safely assume 2016 to be equally chaotic. The only common link between these two successive years will be the desire of brands and businesses to stay ahead and garner the biggest chunk of digital marketing pie.
If some recently emerging and existing trends are any indication, we’re set for a year that is going to tilt a bit the landscape of social marketing. Let’s have a look at those 5 trends that may change the game forever: Continue reading “5 Social Media Trends That Will Change The Game in 2016” »
We were at the SMX last week, and here are some of our key learnings for SEO side from the conference. Search is evolving very quickly and we all need to keep pace. If a business follows or uses outdated SEO methods and techniques, it faces problems on many fronts, including ranking, traffic and ROI. Its clear that trusting outdated optimization tactics and methods is akin to ‘betting on a limping horse,’ which is sure to backfire. SEO is largely a dynamic industry where changes and updates happen regularly. Your marketing strategy too has to evolve and keep pace. Your business has to keep an eye on those algorithm changes that Google makes on a timely basis.
Your business cannot afford to ignore the changes that the SEO industry goes through. You have to implement all those best industry practices that keep your business relevant, and also on the right side of search engines. Continue reading “Key SEO Best Practices in 2016, SMX Low Down” »
Marketing is a key driver of growth for almost every business as it helps promote and advertise the inherent virtues of brand to realize objectives. It’s a way to take the products and services to end users or customers to inform and stir their curiosity.
Consumer behavior however is witnessing a shift in the wake of the advancements of technology more choices and mediums are available than ever before. This is why the task of marketers has become harder than earlier with big cost attached to every mistake made in marketing activities. Continue reading “Top 5 Digital Marketing Automation Tools to Transform Your Business” »
SEO or search engine optimization is a unique marketing technique capable of transforming your business. As it delivers superior rankings and enhanced visibility on the internet, an optimized business thus becomes empowered enough to leap out from the closet of obscurity and enjoys heightened presence across channels in digital space.
SEO however helps to only those websites that abide by the standard guidelines, rules and practices set by search engines. It won’t reward to those that engage in unethical or unnatural ways to boost rankings on the internet. It means, you can’t make SEO mistakes and hope to escape the wraths of search engines. Continue reading “SEO Mistakes Your Website Can’t Afford in 2016” »