Posted by & filed under Content Strategy, Content Tips.

Travel Writing TipsMost people love traveling, and for good reason. When you travel, you can see new sights, meet different people, and explore other cultures. Encountering the unexpected is good for the soul. Travel widens our horizons and gives us firsthand experience of the world.

Tourists often want detailed information about the cities and destinations they plan to visit, and blogs are a perfect medium for providing this information to them. As more people than ever pack their bags for trips and vacations, a unique market niche of travel blogging has sprung up.

Share your travel experiences and recommendations with the world to make your website or blog a center of useful information for consumers. Continue reading “10 Writing Tips to Take Your Travel Website to the Next Level” »

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The Wild Wild West – An All Too Familiar Story! 


As a follow up from today’s webinar, I’d like to pen down a few thoughts around the importance of the creative brief tool for today’s modern enterprise. For those of you who missed it and want to see how easy it is to configure a brief without too many cycles and resources, reach out to me and I will be able to take you through it.

No denying that creating this piece is usually a herculean task for various reasons. Some factors which we talked about today include the presence of several moving parts including the changing nature of the product and the expectations from the immediate ecosystem of internal and external stakeholders. Continue reading “Use the Power of the Enterprise Content Platform to Simplify Your Brand. Deep Dive Into Creative Briefs and Brand Voice.” »

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content-marketing-real-estateIt’s true that, as the old saying goes, home is where the heart is. This is why buying a home remains one of the cherished goals of many people’s lives. The real estate industry exists to help the public reach that goal.

In the past, people mostly relied on the word of friends, relatives and colleagues to find a realtor or agent. That’s not the case anymore, thanks to the proliferation of information on the web. Buyers and sellers are free now to do more research, explore more sources and browse through more resources to find a reliable realtor.

Buyers and sellers also like to search online for the best real estate deals. In such searches, a blog or website with detailed information about the real estate market and real estate deals is of enormous help. Your real estate marketing strategy should involve interactive and informative content to capitalize on the huge potential of providing such information. Continue reading “Guide to Writing Engaging Content for Real Estate Marketing” »

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Content ResolutionsA new year has begun, and it’s time for some New Year’s content marketing resolutions. Now is a great time to look back at your content marketing strategy from 2015 and see where you can improve.

Content is central to the success of marketing initiatives of a brand — and thus it can’t be ignored. We’d suggest these content marketing resolutions for 2016: Continue reading “New Year’s Resolutions for Content Marketing” »

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Business Blog OptimizationYour business blog is a key tool for encouraging customer engagement and promote your brand. Along with sharing information, a blog is a great way to reach out to your target audience and present industry-specific knowledge.

A regularly updated business blog offers superior SEO value and is more visible to search engines. This leads to readers who are looking for information finding the blog more easily. An optimized business blog brings a variety of benefits.

How to optimize your business blog for readers

It takes time, effort and a systematic approach to optimize a business blog and reach more readers. A blog has to engage, stimulate and inform its target audience to realize its true potential. Be sure to take these steps:

  • Blog regularly; a well-maintained blog holds readers’ interest.
  • Be precise and to-the-point. With so much content online, brevity is a virtue.
  • Keep up with current trends and write on contemporary topics and themes.
  • The moment a new blog is published, link back to it on social platforms like Facebook and Twitter.
  • Use images, videos or audio files whenever they fit in with the written content, as these materials make the blog more engaging for readers. Continue reading “How to Optimize Your Business Blog for Readers and Search Engines” »