Over the years, a drastic change has come in the way people publish or consume content. As more people are reaching the digital space than ever before, the need is growing for more content to care of their consumption need.
Similarly, the arrival of new gadgets and spurt in sources of seeking information has ensured that a growing number of people lack attention span. This leads to the need of redefining your content strategy and going with visual depth to let the message linger on in memory for longer. Continue reading “Major Content Marketing Trends Your Business Can’t Ignore In 2016” »
Negative reviews are something that your business simply can’t avoid or stop from happening. They will happen, no matter how hard you try, or how big investment you do. You however should come up with a solid strategy to deal with them.
So, what should be your strategy to deal those reviews that are damaging for your brand value? Ignoring them, responding them selectively or engaging with them always…? Continue reading “Negative Online Reviews And Your Business Strategy For 2016” »
There’s a SaaS for That!
I am sure you all remember Apple’s trademark – There’s an App for That! I had a similar feeling at MarTech when I was looking through all the software. There were possibly a dozen solutions for any problem you could think of.
Whether it’s predictive intelligence/machine learning tools to do advanced attribution or content marketing, marketing project management, account based marketing, content performance management and tracking, event management or lead management, it’s all there and ripe for consolidation. Continue reading “In the Crowded World of Marketing Tech, Where Do You Stand?” »
A Shift in Marketing Paradigms
If you got a chance to read my earlier blog, I talk about how creating a deep and rich experience is the key to doing great things in any domain. When we begin there and bring our audience to center stage, to really understand what excites them, that’s half the battle won.
In this blog, I’ll specifically talk about what it means to create a rich marketing experience to make any new product and/or solution great. Especially as the paradigms of marketing continue to evolve from traditional to digital, from cost to revenue and from linear to growth, it is kind important to pause and take stalk of how the marketing engine can be tuned to meet new goals. Continue reading “Really Connect With Your Prospects to Drive a Deep Marketing Experience” »
We all know this, good content sells! But, what does it take to create good content? Among other things, an impactful SEO strategy. Although it seems like every organization employs a sound SEO centric approach to drive results, there’s more than what meets the eye. In this infographic, we attempt to provide an insight to the various elements that are critical to drive result oriented SEO. Continue reading “Why SEO-centric content drives conversions (Infographic)” »