Posted by & filed under Content Strategy.

content-marketing-real-estateIt’s true that, as the old saying goes, home is where the heart is. This is why buying a home remains one of the cherished goals of many people’s lives. The real estate industry exists to help the public reach that goal.

In the past, people mostly relied on the word of friends, relatives and colleagues to find a realtor or agent. That’s not the case anymore, thanks to the proliferation of information on the web. Buyers and sellers are free now to do more research, explore more sources and browse through more resources to find a reliable realtor.

Buyers and sellers also like to search online for the best real estate deals. In such searches, a blog or website with detailed information about the real estate market and real estate deals is of enormous help. Your real estate marketing strategy should involve interactive and informative content to capitalize on the huge potential of providing such information. Continue reading “Guide to Writing Engaging Content for Real Estate Marketing” »

Posted by & filed under Announcements, Content Strategy.

Content ResolutionsA new year has begun, and it’s time for some New Year’s content marketing resolutions. Now is a great time to look back at your content marketing strategy from 2015 and see where you can improve.

Content is central to the success of marketing initiatives of a brand — and thus it can’t be ignored. We’d suggest these content marketing resolutions for 2016: Continue reading “New Year’s Resolutions for Content Marketing” »

Posted by & filed under Content Strategy.

Business Blog OptimizationYour business blog is a key tool for encouraging customer engagement and promote your brand. Along with sharing information, a blog is a great way to reach out to your target audience and present industry-specific knowledge.

A regularly updated business blog offers superior SEO value and is more visible to search engines. This leads to readers who are looking for information finding the blog more easily. An optimized business blog brings a variety of benefits.

How to optimize your business blog for readers

It takes time, effort and a systematic approach to optimize a business blog and reach more readers. A blog has to engage, stimulate and inform its target audience to realize its true potential. Be sure to take these steps:

  • Blog regularly; a well-maintained blog holds readers’ interest.
  • Be precise and to-the-point. With so much content online, brevity is a virtue.
  • Keep up with current trends and write on contemporary topics and themes.
  • The moment a new blog is published, link back to it on social platforms like Facebook and Twitter.
  • Use images, videos or audio files whenever they fit in with the written content, as these materials make the blog more engaging for readers. Continue reading “How to Optimize Your Business Blog for Readers and Search Engines” »

Posted by & filed under Announcements, Content Strategy, Marketplaces, SEO Strategy.

750px-Elongated_circle_2015.svgMarketers know what content means for their businesses. Today every business has an online presence, and they understand how crucial excellent, unique content is for maintaining that presence. Content is king, and will remain so.

Having been in the industry for many years, we understand the various roadblocks that e-commerce companies face in order to fulfill their content needs. As marketers, we know they need a better approach for creating, distributing and understanding the performance of their content, but a lack of standard best practices and technology make it difficult to do so. In 2014 alone, marketers spent over $135 billion creating new digital content, but all of the time, money and resources spent on this content are wasted if it is not optimized and measured.

We have worked hard in 2015 to understand these concerns and bring efficiency to these processes, from creating content to publishing it on the web. Here we will discuss a few concerns faced by e-commerce businesses and our solutions for those concerns. Continue reading “Year in Review: How eZdia Brought Innovation to Content Creation in 2015” »

Posted by & filed under ecommerce, Uncategorized.

The Marketplace Content Chasm

Continuing from where I left my last blog, an offshoot of CrewMachine is our newest cataloging solution, Listify. Before I start talking about it, I would like to elaborate on the chasm that exists to manage seller centric content today. Simply because of one reason – marketplace economics are exploding, every seller wants to transact on multiple marketplaces and these trends are largely prevalent in economies like India. Here’s how some marketplace seller statistics look: eBay: 85,000+ Amazon:100K+, Snapdeal:100k+, Shopclues 200k+, Flipkart: 100k+, PayTM: 15K+.

Sellers currently either own their own e-stores or run brick and mortar operations in India. But there is a shift in consumer behavior primarily driven by e and m commerce. Sellers now want to be a part of that big mega movement and be in all these marketplaces at the same time, but there are gaps.

1) There is no easy way for sellers to take all their existing listings to the marketplace easily

a. In house resources are not scalable for the large volumes, so parts of this effort have to be driven by technology.

b. Marketplace centric agencies are not really that common to undertake cataloging projects and they would not be cost effective.

2) There is no easy and speedy way for them to optimize and enrich these listings regularly to ensure the right conversion. Volumes of listings being large, it adds further to the complexity.

3) There is no easy way to publish listings across multiple marketplaces seamlessly.

Enter Listify

This is the core problem we are trying to solve by designing a solution that will help the seller catalogs become better. Listify enables sellers to beautify their product listing. This is for busy sellers, selling several items on multiple marketplaces. And among millions of listings, they want to be found easily! We will help to create that fully ready page with the right number of high resolution images, catchy titles and detailed descriptions in a matter of just a few minutes so they can be found easily. Whether they’re selling 5 products or a 1000, Listify will help them scale better across world’s largest marketplaces including eBay, Amazon, Flipkart, Snapdeal, Jabong and more!

How It Works?

Listify offers a mobile platform which the sellers can use to do the following:

1) Onboard to any marketplace in a matter of minutes with complete marketplace support

2) Leverage algorithms for content enrichment of all listings across all marketplaces

3) Leverage a network of experts to make the listing process seamless – seller agent, photographer, designer, writer and data researcher

4) Complete integration with What’s App and other communication apps

Why This Solution is Disruptive!

Because the future of e-Commerce is going to be driven by Marketplaces and by an exponential growth of sellers in them. We’ve already seen the numbers and it’s going to spike year over year. There’s going to be a large spectrum of different types of sellers from ones selling 10 items to ones selling over 100. And all of the content creation process needs to automated to drive the scale. This is where the need for robust software and tools becomes extremely critical and that’s where the maximum opportunities for innovation exist. If you would like to learn about what we are doing with Listify, please connect with us (sales@ezdia.com) and we’ll be happy to show you a demo of the solution.

BTW, this solution has already been validated by a large marketplace and we are working with several of their sellers to beautify their listings. You could be the next marketplace or you could be in the next seller. Talk with us!