There was a time, not long ago, when consumers visited a site, found a product or chose a service, and bought it without thinking twice. Times have changed. Buyers have options galore, and thus, they take their time before making a final purchasing decision. Simply put, consumers approach the web with a changed worldview and they don’t buy easily.
To understand the current situation better, let’s have a look at some research data: Continue reading “How Reputation Management Impacts Local SEO Strategy” »
Marketers are always exploring new ways to leverage the vast potential of social media. Thanks to the availability of some top social media marketing tools, it’s simpler than ever to do just that.
These tools can help with various facets of your marketing initiatives. With the right tools at your command, your brand will have an even greater reach, and you’ll be able to take your business to a new level. Continue reading “Top 5 Interactive Social Media Marketing Tools” »
As the saying goes, “You never get a second chance to make a first impression.” A visitor’s first impression of your website has a huge impact on whether they stay and explore or leave and never return.
This is why landing pages are so important. An excellent landing page enhances the visitors’ experience on your site, and it’s the best time to get your message across.
A landing page can include any number of things, depending upon the information you want to communicate with site visitors. From a special offer to a great discount, from a welcome message to product information, the messaging on your landing page can take any form, so long as it encourages site visitors to stay.
Continue reading “The Best Tools to Create a High-Quality Landing Page” »
With more than 40% of the world’s holiday shopping taking place online, it’s imperative to understand the dynamics of what works and what does not. e-Commerce and marketplaces are in-charge of driving top-notch user experience and bring larger conversions this Holiday season. Content is supreme and content is king – a deduction which comes from all the research.
Continue reading “Holiday Shopping Trends 2015 [Infographic]” »
Marketers – we are approaching the end of 2015 and I am sure, quite a few of you are putting your 2016 marketing plan together. And let’s face it, we are always crunching for more $$ to run the show. Most times, you hear lukewarm responses to your ‘flamboyant’ marketing plan? It’s an all too familiar story and I see you all nodding your heads in agreement. In this blog, I wanted to propose an alternative mindset to gaining more budget to do great things in marketing and get kudos and support from everyone in the organization to make this happen. Couple of shifts in the way we think: Continue reading “Making a Case for that ‘Dream Marketing Budget’ and Winning it” »