Posted by & filed under Content Strategy.

Holiday Shopping Trends 2015In 2014, more than 40% of all holiday shopping took place online, according to Google. Those figures are expected to go up further in 2015 as more and more consumers use mobile devices to make purchases.

As the holiday season approaches, you need a viable digital marketing strategy to stand out in a competitive marketplace, make a connection with customers, and boost your sales. The goal should be to give more information to consumers to help them make informed purchasing decisions.

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Posted by & filed under SEO Strategy.

Pinterest Marketing StrategyFounded in 2010, Pinterest is among the top 40 most-visited sites on the Internet today. Its user base is nearing the 75 million mark, and according to a recent study, over 90% of its users have shopped online. Additionally, another study says that Pinterest users earn 9% more than the average Internet user.

In a relatively short time, Pinterest has established a solid presence among both individuals and businesses. From the above numbers, its growing popularity as a social platform is obvious, as well as its importance to enterprises.

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Posted by & filed under Content Strategy.

The notion that producing content at scale necessarily undermines a brand’s voice and identity is wrong. Yes, it’s fair to say that some shops just “don’t get it” or others “mill” content specifically for search, sometimes leaving the brand’s marketing team scratching their heads, but that’s not the whole story. Continue reading “Does Your Content Partner “Get” Your Brand?” »

Posted by & filed under ecommerce.

e-Commerce and m-Commerce – Growing at the Speed of Light

In a previous blog, Padmini talked about some of the challenges marketers face when scaling initiatives at a traditional enterprise. As an extension to that thought, I would like to specifically talk about e-Commerce enterprises, their current challenges and our proposed approach. We’ve been living and breathing e-Commerce for quite sometime now, servicing content needs for 7 of the top 10 internet retailers. Every e-Commerce enterprise is unique in its challenges, but there are a few commonalities.

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Mobile Optimization

It used to be that websites didn’t need mobile optimization to rank well in search engine results. That’s no longer the case. In fact, due to the growing amount of mobile traffic, Google has put in place a new algorithm that necessitates websites be optimized for mobile. Mobile SERPs (search engine results pages) will now depend on the mobile-friendliness of a website.

Because of this, search engine rankings will be impacted if sites fail to incorporate mobile optimization, which can result in a substantial loss of online traffic, customers and revenue. As the number of mobile users worldwide reaches a staggering 1.5 billion mark, this optimization becomes ever more essential.

Continue reading “Mobile Optimization – Digital Marketing Best Practices” »