Posted by & filed under SEO Strategy.

Landing Pages Design ToolsAs the saying goes, “You never get a second chance to make a first impression.” A visitor’s first impression of your website has a huge impact on whether they stay and explore or leave and never return.

This is why landing pages are so important. An excellent landing page enhances the visitors’ experience on your site, and it’s the best time to get your message across.

A landing page can include any number of things, depending upon the information you want to communicate with site visitors. From a special offer to a great discount, from a welcome message to product information, the messaging on your landing page can take any form, so long as it encourages site visitors to stay.


Continue reading “The Best Tools to Create a High-Quality Landing Page” »

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With more than 40% of the world’s holiday shopping taking place online, it’s imperative to understand the dynamics of what works and what does not. e-Commerce and marketplaces are in-charge of driving top-notch user experience and bring larger conversions this Holiday season. Content is supreme and content is king – a deduction which comes from all the research.

Continue reading “Holiday Shopping Trends 2015 [Infographic]” »

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Marketers – we are approaching the end of 2015 and I am sure, quite a few of you are putting your 2016 marketing plan together. And let’s face it, we are always crunching for more $$ to run the show. Most times, you hear lukewarm responses to your ‘flamboyant’ marketing plan? It’s an all too familiar story and I see you all nodding your heads in agreement. In this blog, I wanted to propose an alternative mindset to gaining more budget to do great things in marketing and get kudos and support from everyone in the organization to make this happen. Couple of shifts in the way we think: Continue reading “Making a Case for that ‘Dream Marketing Budget’ and Winning it” »

Posted by & filed under ecommerce, Marketplaces.

With the web, you’re always open this DiwaliThat’s right: Thanks to the Internet, your store can be open 24/7. A large number of e-commerce sites, supported by an ever increasing online customer base and the increased popularity of online shopping in general, have made e-tailing hot like never before. E-tailers can now serve their customers and sell products all day during this Diwali.

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Online Reputation ManagementOver 85% of consumers read online reviews of a business or product before engaging with them or making a purchase. Another report says that over 40% people find “something” in a Google search that impacts their purchasing decision, and often causes them to do business with a different company instead.

Continue reading “What is online reputation management and why is it so important?” »