Posted by & filed under Content Strategy, SEO Strategy.

mobile website optimizationPut simply, because your website will lose out on a big chunk of prospects if it’s not optimized for mobile. The number of smartphone users grows daily, and no business can afford to ignore a market that massive. As the web world turns towards mobile, your business has a chance to reach out to an ever-expanding pool of users. To understand the real benefits, take a look at a few key findings: Continue reading “Why Should You Optimize Your Website for Mobile” »

Posted by & filed under Content Strategy, Content Tips.

Travel Writing TipsMost people love traveling, and for good reason. When you travel, you can see new sights, meet different people, and explore other cultures. Encountering the unexpected is good for the soul. Travel widens our horizons and gives us firsthand experience of the world.

Tourists often want detailed information about the cities and destinations they plan to visit, and blogs are a perfect medium for providing this information to them. As more people than ever pack their bags for trips and vacations, a unique market niche of travel blogging has sprung up.

Share your travel experiences and recommendations with the world to make your website or blog a center of useful information for consumers. Continue reading “10 Writing Tips to Take Your Travel Website to the Next Level” »

Posted by & filed under Content Strategy.

The Wild Wild West – An All Too Familiar Story! 


As a follow up from today’s webinar, I’d like to pen down a few thoughts around the importance of the creative brief tool for today’s modern enterprise. For those of you who missed it and want to see how easy it is to configure a brief without too many cycles and resources, reach out to me and I will be able to take you through it.

No denying that creating this piece is usually a herculean task for various reasons. Some factors which we talked about today include the presence of several moving parts including the changing nature of the product and the expectations from the immediate ecosystem of internal and external stakeholders. Continue reading “Use the Power of the Enterprise Content Platform to Simplify Your Brand. Deep Dive Into Creative Briefs and Brand Voice.” »

Posted by & filed under Content Strategy.

content-marketing-real-estateIt’s true that, as the old saying goes, home is where the heart is. This is why buying a home remains one of the cherished goals of many people’s lives. The real estate industry exists to help the public reach that goal.

In the past, people mostly relied on the word of friends, relatives and colleagues to find a realtor or agent. That’s not the case anymore, thanks to the proliferation of information on the web. Buyers and sellers are free now to do more research, explore more sources and browse through more resources to find a reliable realtor.

Buyers and sellers also like to search online for the best real estate deals. In such searches, a blog or website with detailed information about the real estate market and real estate deals is of enormous help. Your real estate marketing strategy should involve interactive and informative content to capitalize on the huge potential of providing such information. Continue reading “Guide to Writing Engaging Content for Real Estate Marketing” »

Posted by & filed under Announcements, Content Strategy.

Content ResolutionsA new year has begun, and it’s time for some New Year’s content marketing resolutions. Now is a great time to look back at your content marketing strategy from 2015 and see where you can improve.

Content is central to the success of marketing initiatives of a brand — and thus it can’t be ignored. We’d suggest these content marketing resolutions for 2016: Continue reading “New Year’s Resolutions for Content Marketing” »