Posted by & filed under Content Strategy.

Data continues to prove the value of content, but many departments are relying on just 25 percent or less of their total marketing budgets to create data in 2015, according to Ad Age. That’s certainly nothing to sneeze at, but if it’s spent unwisely or on an outdated content marketing strategy, it’ll be that much harder to get a bigger piece of the pie for content efforts in 2016. Continue reading “Turn on a Dime: How to Manage the Dreaded Pivot in Your 2015 Content Strategy” »

Posted by & filed under SEO Strategy.

google's rich snippets

Join us for a webinar on Thursday 12/18 from 10-10:30am PST. We’ll be discussing the best tips to optimize product and category pages for better SERP rank and conversion. register here!

You want to see a trailer before shelling out hard-earned cash for a movie. You’ll likely only check out a new television show after you’ve seen a commercial for it. Taking the point to the extreme, you’ll certainly take a test drive before buying a car, and a walkthrough is just the first step when you buy a house. It’s human nature to want some idea of what we’re getting into before we take action. 

Google recently introduced a new feature to its search results through which users can see detailed information about a subject—product specs, dates, addresses and so on—before they click on a result. They’re called structured snippets, and if marketers want to turn what could be a traffic-killing perk for users into a conversion booster, they’ll need to act fast to imbue their Web pages with as many helpful facts about a subject or product as they can. Continue reading “Increase SERP Visibility with Structured Snippets” »

Posted by & filed under Lean Content, Uncategorized.

customer acquisitionMarketing professionals looking to expand or improve their customer acquisition strategies often get caught up in the intricacies of creating the strategy. Many start by researching the best channels to participate in, before defining what needs to be accomplished. When you need to build your client base, defining a basic customer acquisition strategy is the best place to start.  Continue reading “Lean Into Content Marketing for Customer Acquisition” »

Posted by & filed under Content Tips.

mind the gapEvery morning as I board the train, my eye catches these words. A common phrase written on railway platforms around the world, Mind the Gap serves as a warning to passengers of the space between the platform and the train. The gap between where you are on the platform and where you are about to step … on to the train.

Continue reading “Mind the Gap! Your Content Strategy Needs a Gap Analysis” »