Posted by & filed under Content Strategy, SEO Strategy.

High-Value Keywords for Your BusinessKeyword research and competitive analysis are two of most important things for any business to boost their online presence. A wrong keyword strategy in place means losing most of the site’s traffic, leads, and ultimately, the money.

It’s therefore important to understand the entire keyword research process to get right and relevant keywords for the business. It’s also important to prioritize the keyword and put them in use to boost the organic and paid rankings of the website. Continue reading “How to Find and Target High-Value Keywords for Your Business” »

Posted by & filed under Content Strategy, SEO Strategy.

Content Structure and SEODid you know that the structure of the texts on your site has a big say in SEO? Well, if not, then you must know that:

  • A well-structured content has better chances to rank well in Google
  • Well-structured texts have lower bounce rates
  • Such content has superior chances of receiving attention on social media

From the above, it’s quite clear why text structure is important. It’s also clear why you just can’t ignore the structuring of the content on your website. Continue reading “Why content structure is important to rank well in Google?” »

Posted by & filed under Advanced SEO, SEO Strategy, SEO Tips.

10 advanced Google Search Tips

Most of us use Google to search a lot of things on a daily basis. We have voice search, image search, video search and other ways of finding what we look for. So, do we often get what we search, or do our search results come up as effective as we suppose them to be?

Maybe not, because most of us don’t go beyond using the simple method of searching. As most of us are not tech geek or not aware of complicated ways of searching, we somehow fail to leverage Google to the fullest. So, what is the way out?

Well, you need to know advanced search methods and tricks, if you want to make you searching effective. You have to go beyond the simple searching and use some unique tips and tricks to get more refined results. Continue reading “10 advanced Google Search Tips” »

Posted by & filed under Content Strategy, Content Tips.

How To Add Quality Into Your ContentQuality content is important for your website for many reasons. With quality in your content, your site benefits on many fronts, including:

  • Ranking benefits
  • Improved visibility
  • Increased brand awareness
  • A thrust to ROI and revenues

Yes, quality content impacts on so many levels that no business can afford to ignore either it or its virtues. And those who dare are forced to live with a virtual anonymity on the ever-expanding world of digital space. Continue reading “How To Add Quality Into Your Content?” »

Posted by & filed under Content Strategy, Content Tips.

Content Marketing Mistakes To Avoid in 2016Content marketing has the potential to benefit your business a lot, but only when leveraged properly. It’s a reliable and viable marketing technique to let you target the audience and boost the brand awareness. Besides, it can bring prospects of expanding and base and growing the business.

All these benefits from content marketing however reach to your business only with a strategic planning, dedication and time devotion. Together with showing flexibility, you need to adopt right measures to capitalize on the potential of content marketing. Continue reading “Content Marketing Mistakes To Avoid In 2016” »