Marketing professionals looking to expand or improve their customer acquisition strategies often get caught up in the intricacies of creating the strategy. Many start by researching the best channels to participate in, before defining what needs to be accomplished. When you need to build your client base, defining a basic customer acquisition strategy is the best place to start. Continue reading “Lean Into Content Marketing for Customer Acquisition” »
‘Tis the season — it’s time for holiday shopping! Continue reading “Last Minute Holiday Marketing Guide” »
Every morning as I board the train, my eye catches these words. A common phrase written on railway platforms around the world, Mind the Gap serves as a warning to passengers of the space between the platform and the train. The gap between where you are on the platform and where you are about to step … on to the train.
In the old days, before Google penalties, a website could use a variety of keywords to drive traffic to a website, and the keywords didn’t have to match the website’s copy. For example, a company selling car parts could use the keywords, “sex,” “drugs,” and “rock and roll,” and as long as those words were in the meta tags or hidden somewhere else on the website, they were fair game. This of course annoyed owners of websites that were legitimately based on those keywords, and rightly so. To add insult to injury, many of the sites that took this approach offered questionable content and products.
The life of content marketing depends on creating great content.