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To say the content marketing industry is growing doesn’t do anyone any good. An eMarketer report predicted marketers will spend $4.3B on native advertising in 2015, a 35% increase over 2014. Expected to reach $8.8B by 2018, the content marketing industry is a big deal.  source Continue reading “16 Content Marketing Myths You Can’t Afford to Believe” »

Posted by & filed under ecommerce, SEO Strategy.

Seller Management Platform for the E-CommerceIn an ever-growing e-commerce sector, marketplaces are are looking for ways to onboard quality sellers, improve the customer experience for various pages and increase the conversion rate for their sellers. And sellers, in their quest to sell better, are continually adding their own stores and products in these marketplaces. There’s one thing that both sellers and marketplaces need: good content. Continue reading “Creating a Seller Management Platform for the E-Commerce Marketplace” »

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Let’s be honest, SEOs and CROs haven’t always played nicely together. The performance of their programs are inversely related, and they’re often on separate marketing teams with goals that appear to be opposite—SEOs are focused on offsite actions, getting the right page to show up for the right search and encourage a click on the organic result, while the CRO is laser focused on converting onsite consumers. Continue reading “Importance of SEOs and CROs working together” »

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India is expected to be the fastest growing e-Commerce market over the next few years.

Currently, more than 250 million of the country’s residents use the Internet which has experienced a 32% of growth/annum in last few years. India currently stands quite high as one of the world’s top 10 retail markets and it is estimated to reach $675 billion by the end of 2016. Continue reading “Indian e-Commerce at a Glimpse (Infographic)” »

Posted by & filed under Content Strategy, Content Tips.

create-content-image4Business2Community blogger and content expert Angela Hausman recommends a content creation cycle that includes measuring and analyzing performance, creating content based on those measurements and getting social with your content. As competition grows in the content marketing space, the need to publish more often, at greater length and with better quality is creating challenges for many small and midsized businesses.

Continue reading “Creating Content the Right Way with eZdia” »