Short answer: yes. It’s common knowledge that search engines reward web pages that offer a better user experience. Web pages with content that’s not only relevant and qualitative but also simple to understand usually have better search rankings.
Search engines rank websites partially based on their ability to engage users. Search engines like Google give low priorities to web pages or sites where users fail to have a good experience.
As a result, user experience is a major factor that impacts the rankings of a site. In essence, if users can’t easily find what they need at your website, you run the risk of losing them for the long term. Take steps to make customers feel welcome and comfortable at your site. Continue reading “Is user experience important for a higher Google ranking?” »
Observations on the Floor
A great conference! Very relevant for marketers and to the current times of digital transformation. Lots of learning, thought leadership and best practices on how to steer the overall digital marketing strategy in the B2B space with specific focus on e-Commerce, real estate, travel and finance. We were there all three days and had very interesting conversations with folks on the floor. Quite a few brands already using BrightEdge to drive their SEO and analytics needs and several other agencies looking to learn about BrightEdge customers and build core competency.
Continue reading “Insights from Share15! Onward and Forward to a Transformative Digital Marketing Journey!” »
In 2014, more than 40% of all holiday shopping took place online, according to Google. Those figures are expected to go up further in 2015 as more and more consumers use mobile devices to make purchases.
As the holiday season approaches, you need a viable digital marketing strategy to stand out in a competitive marketplace, make a connection with customers, and boost your sales. The goal should be to give more information to consumers to help them make informed purchasing decisions.
Continue reading “Holiday Shopping Trends 2015” »
Founded in 2010, Pinterest is among the top 40 most-visited sites on the Internet today. Its user base is nearing the 75 million mark, and according to a recent study, over 90% of its users have shopped online. Additionally, another study says that Pinterest users earn 9% more than the average Internet user.
In a relatively short time, Pinterest has established a solid presence among both individuals and businesses. From the above numbers, its growing popularity as a social platform is obvious, as well as its importance to enterprises.
Continue reading “Why Pinterest should be included in your marketing strategy?” »
The notion that producing content at scale necessarily undermines a brand’s voice and identity is wrong. Yes, it’s fair to say that some shops just “don’t get it” or others “mill” content specifically for search, sometimes leaving the brand’s marketing team scratching their heads, but that’s not the whole story. Continue reading “Does Your Content Partner “Get” Your Brand?” »