Measuring the ROI of product content
Why focusing on keywords can lead to mistakes
The myth of customer loyalty
And learn how to build a competitive content strategy
The best customer acquisition strategies don’t involve advertising. They involve some type of referral. Positioning your site as a credible and trusted advisor works best (and most profitably) when it involves an organic customer acquisition.
In this 70 page eBook, you’ll learn why eCommerce acquisition strategies are unique and how to attract buyers instead of just visitors.
After reading this book, you’ll learn:
✔ How to optimize a site for a customer’s full buying journey?
✔ How to optimize a site for revenue instead of just traffic?
✔ How to optimize a site to measure your Return on Content Spend?
✔ How to balance your paid and organic strategies?
About the Author, Greg Harris
Vice President of Strategic Services, Ezdia Inc
Greg Harris has over 30 years of eCommerce, direct marketing and digital marketing experience. Greg has managed channel strategies for large brands, built four eCommerce sites from scratch and consulted for dozens of eCommerce sites. He brings a unique eCommerce perspective that’s all about building digital relationships that result in sales. Greg is currently eZdia’s Vice President of Strategic Services.
What others have to say about the book
I was so impressed with [SEO for eCommerce] and wanted to give you kudos. It is well organized, insightful and easy to understand. Thanks for a great read.