Competitive Content - Issue 38

The Secret To Ranking First For Any Search Suery

Google has been quite consistent over the years about what it takes to win the search optimization game. Yes, it’s important that your site adheres to the standards that Google values. Yes, there are things like “site speed” that are critical for SEO success. Yes, there is a lot your SEO team can do to make it easier for Google to crawl and understand your site, but none of that guarantees a top ranking.

At the end of the day, the site with the best content is the site that’s going to get served up the most. The determination of “best” may come from an algorithm or from a swell of successful user interactions, but ultimately the only way to get to best is to deliver content that is better than Google content alternatives. Competitive Content is the art of dissecting the top search results and devising a strategy designed to do one better.

Competitive Content is a process that evaluates content for quality, depth and breadth of focus and to identify content weaknesses that can be exploited.