Global eCommerce sales are surging and that trend is unlikely to slow down in the coming years. Retailers have a huge potential to capitalize on this growth whether on a dedicated site or a marketplace that offers instant access to potential customers. Every marketplace is a little different and every marketplace requires time to maintain and support, so selecting the highest priority marketplaces is important.

With platforms like Amazon, eBay and Walmart becoming household names, it’s often faster and easier to create a store on these sites. If you can launch on all sites, that’s an approach that can maximize your visibility but that may overwhelm your resources.

Here are some of the best eCommerce marketplaces to sell online:

1. Amazon

Amazon is always the first choice online store whether for a small retailer or a multi-billion dollar firm. The platform is a worldwide leader in the eCommerce space as a presence on it guarantees access to a vast marketplace and a bigger audience than anyone else. On Amazon, there is no monthly subscription fee with an individual plan (but there is a fee with a professional plan) as it charges with per item sold; and there is absolutely no restriction on the quantity of items a retailer can list there.

2. eBay

eBay ranks among the oldest-existing eCommerce marketplaces and it continues to enjoy a strong market presence globally. Apart from giving retailers the freedom to list any item of choice, it also allows them the choice of storefront customization with banner images, product photos which is not possible with most other stores. On this platform, sellers not only set a specific price for any product but can also set their products up for bid. And don’t forget, eBay receives a huge traffic day-in and day-out so being on it can set your store for more growth for sure.

3. Walmart

Walmart is one of the most trusted eCommerce marketplace in the super-competitive eCommerce space and the largest retailer in the world. Walmart eCommerce Marketplace is ideal for all sizes of sellers, where it’s small, medium or large. Walmart has a huge customer base and once you are approved as a  seller, you have high potential to be in front of a large customer base to sell online. And if you really want to beat the competition, you should think of optimizing your product listings to stay ahead of the competition.

4. Etsy

Etsy is a gaining prominence as a marketplace for buying handmade (handcrafted) items online. It’s an easy platform to sell and just requires sellers to upload their product and start selling. When you list your eCommerce store on Etsy, you’re set to gain access to quality customers and the best part; a store can also team up with others for sales and better access to customers. Plus, there are a whole range of tools to create coupon codes and add more depth to sales.

5. Facebook Marketplace

Facebook Marketplace may not be quite like your conventional eCommerce platform but its huge user base can help your business reach millions of customers every day. You can list any item on this platform and can take the product to anywhere, but it’s advisable to keep the listing to the nearby community for better sales. This marketplace is not only free and easy to use but also gives both the parties – sellers and buyers – a platform for open communication.


Clearly, there is no dearth of quality eCommerce marketplace and retailers can easily find the best and give their sales and revenue the much-needed boost.

Marketplace Competitive Analysis

eZdia is happy to offer brands and manufacturers a free Marketplace Competitive Analysis. Tell us about your marketplace strategy and we’ll prepare an analysis designed to help you outrank your competitors.