Engage and Convert More Customers on Walmart

Drive higher traffic and conversions through valuable content on your Walmart product pages.
eZdia is Walmart’s trusted content producer with over 1 million pages and 8 years of direct production experience with Walmart’s content and SEO team. We cut our teeth building scalable SEO solutions so Walmart’s teams and their brands can identify, monitor and enrich key product pages, drive more traffic and win more sales.

Optimized Product Pages on Walmart Consistently Outperforms Non-Enriched Pages by over 20%

Optimize Product Titles

A unique and descriptive product title helps the search engines identify your products sooner and results in a higher click-through rate (CTR) on the search pages and eventually more visitors to your product pages.

50-75 chars Title case
Include brand name
Include style, pack/count (if applicable)
Do not include variant info.

Enhance Product Descriptions

A unique and original product description is essential to beat out the competition. The descriptions must be well-crafted, engaging and SEO friendly. Each description can target up to 3 important search keywords.

150-250 words (longer the better)
Must be unique and original
Be clear and concise
Be specific and informative
Include keywords

Enrich Key Features

A unique and descriptive product title helps the search engines identify your products sooner and results in a higher click-through rate (CTR) on the search pages and eventually more visitors to your product pages.

3-10 rank-ordered important features
Include benefits and highlight product attributes
One key feature per line
Sentence case, no end punctuation
Put the most important features first
Do not include variant info.

Publish Rich Media Content

Rich media content helps to tell a product story, educate your customers so they make an informed buying decision. On Walmart item pages, rich content improves SEO and helps increase conversion by more than five percent. Interactive content includes:

360-degree product views
Videos and PDF user manuals
Product comparison tables
What’s in the box
Source existing rich media assets and publish it on Walmart

Success Stories

26% Rise In Weekly Transactions

Due to Optimized Titles & Product Descriptions

eZdia optimized the titles & descriptions for 330+ product pages from a Home Furnishing brand, Lush Decor. Targeting the right keywords in the content resulted in an 18% lift in the number of keywords ranking on Walmart’s internal search. Their number of weekly order increased by 26% against an average lift of 12% on the non-optimized pages.

Weekly Order Summary for 335 Item Pages

Up to 116% Lift in SEO Pageviews

On Selected Pet Supplies Brands’ Product Pages

The item page content for at least 100 different product pages from selected Pet supplies brands was updated by eZdia. The titles were optimized, new product descriptions were published and new key features were added. The category specialists have recorded up to 116% lift in the SEO pageviews on the updated item pages.

30% Lift In Traffic After Rich Media Content Update

On Selected Pet Supplies Brands’ Product Pages

 

The item page content for at least 100 different product pages from selected Pet supplies brands was updated by eZdia. The titles were optimized, new product descriptions were published and new key features were added. The category specialists have recorded up to 116% lift in the SEO pageviews on the updated item pages.

eZdia’s 8+ Years of Inside Walmart Experience and Crewmachine’s Cutting Edge Technology Helps You Stay Ahead

Content Quality Reports

  • Monitors walmart search ranks
  • Monitors google search ranks
  • Recommends potential keywords
  • Measures share of Voice

Keywords Rank Analysis

  • Identifies poor titles & descriptions
  • Monitors customer reviews & ratings
  • Category specialists recommendations
  • Send poor content pages for optimization

Competitor Content Analysis

  • Identifies your top competitors
  • Monitors competitors content health
  • Monitors competitors share of keywords
  • Recommends a competitive content strategy

eZdia’s 8+ Years of Inside Walmart Experience and Crewmachine’s Cutting Edge Technology Helps You Stay Ahead

Improve Conversions With Rich Media Content on Walmart

Product Comparison Charts

Videos

PDF Manuals & Guides

Unique Product Features

Content enriched for thousands
of brands on

Testimonials

The team at eZdia did a great job of getting our Walmart listings optimized. We're already seeing noticeable improvements in conversion rates. The team was professional and timely and we would recommend them to anyone.

Solyman Najimi, President, Juka Innovations Corporation

www.TubShroom.com

I’ve had the pleasure of working with the eZdia team in managing my Walmart account. I am impressed with their quick turnaround time, always delivering on time. They were able to update my listings in less than a week. Additionally, I appreciated their expertise in providing expert guidance to optimize my listings according to Walmart’s algorithms. I know this will lead to increased sales performance. Their customer service response is quick and responsive. Highly recommend.

Gerti Morell, Director of Marketing, Plymouth Healthcare Products LLC, Loma Lux Laboratories,

www.lomalux.com,
www.plymouthpharmaceuticals.com

eZdia was a very professional company. They did high-quality work in a clear timely manner. We utilized their skills to assist us with Amazon and Walmart. We intend to use them again in the near future as the need arises. I would highly recommend

Tim Hoffman, Partner, Vita Sciences,

www.vitasciences.com

We are thrilled to see eZdia’s turnaround on the keywords and long product descriptions. The rise in the number of orders on the pages that were updated with SEO content is significant.

Rifka Thoufeek, Assortment Specialist

Triangle Home Fashions

I am extremely happy with the service received from your team. Professional and prompt service. I enjoy working with your technical team. I will use your service again in the next a couple of weeks for my other skus

Jackey Hong, Owner

MediNinja LLC.

Pay As You Go – No Monthly Subscriptions Required

Note: For product pages with multiple variants, eZdia optimizes the content for each variant at an additional cost of $5 per child SKU

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