Building a Content Strategy for eCommerce
A content strategy is nothing more than writing that is designed to attract, engage and convert. A good eCommerce content strategy is one that can consistently deliver incremental revenue. Designing a profitable content strategy requires a number of building blocks.
There may be billions of search results, but only the first ten have significant revenue potential. Getting to page one requires delivering better content for a given query.
Cannibalize Paid Search
A strong organic content strategy should leverage the success of the paid search campaigns. As paid search struggles to be profitable it’s important to balance both the paid and organic content investment.
eZdia chases search algorithms like everyone else and along the way we’ve put together lots of SEO insight and strategies.
strategies don’t come out of a computer, but scaling content is expensive and difficult without automation tools.