To advertise your items on Walmart Marketplace, you can either do it yourself or hire a professional eCommerce agency like eZdia to assist you who use AI-based tools like eZoptimizer to perform intense keyword research, improving listing score for improved traffic and effective Walmart advertising strategies for better conversions and sales.
Keep in mind that catalog and product listing optimization is one of the key objectives of Walmart if you decide to keep everything in-house. In addition, you have to maintain a high level of consistency in both your organic ranks and product exposure as well as your ability to regulate your CPC and ROI in paid advertising, which is a far more expensive and time-consuming process than automated campaigns, which eZoptimizer handles efficiently.
Here is how you can successfully advertise on Walmart:
Become a Marketplace Seller
To order to have your business listed on Walmart Marketplace,
- you must first apply by filling the application form.
- Register your business and complete your partner profile.
- Set up your catalog and test orders.
- Launch your Walmart seller account.
Once your profile has been reviewed by Walmart’s Marketplace integration team, your items will be available on Walmart.com within 24 hours.
But be mindful that a lot of businesses face rejection during this first step. So, make sure you have a professional agency backing up your brand that knows how Walmart works.
Put your Product Catalogue Online
You may begin creating your product listing now that your business has been accepted into the Walmart Marketplace. There are a few ways to get your product catalog on Walmart Marketplace.
Easy step by step guide to correctly putting your product catalog online:
- Access “Add New Items”
- Enter Item Identifier
- Enter Item Name and Product Category
- Fill in the Required Attributes
- Fill out Recommended Content Attributes
- Add Product Images
- Complete General Listing Settings
Request for Advertising Access
Apply to the Walmart Media Group by emailing email@example.com with the following information:
- Company name
- Contact information (your name, phone number, and email)
- Number of SKUs (offered by your business on Walmart.com)
- Product category (the primary category of products sold by your business)
- Primary campaign objective
- Target audience
- Desired advertising plan (annual, seasonal, etc.)
- Anticipated budget
Attending Walmart Advertising Webinar
If Walmart Media Group authorizes your company for advertising on Walmart Marketplace, you will move to the next stage in the Walmart Marketplace advertising process. The Walmart Media Group will inform your organization and ask you to participate in a webinar training session.
To begin advertising on Walmart Marketplace, your business must attend this webinar.
The Walmart Media Group delivers weekly training webinars, which gives your staff some flexibility in terms of attendance. Additionally, the webinars address certain critical elements, such as how the platform operates. Each webinar concludes with a live Q&A session.
According to Walmart Marketplace, your organization needs to stock up on about 100 new goods.
It’s time for you to start advertising on Walmart Marketplace. Each proposal is reviewed and approved by the Walmart Media Group, which is Walmart’s ad platform. You may be approved to advertise on Walmart Marketplace if your company’s performance on the platform is good enough.
Types of Ad Campaigns on Walmart
Walmart performance ads
Walmart Performance Ads (WPAs) are a pay-per-click (PPC) advertising tool that enables your business to market a product to customers throughout Walmart.com. Walmart Marketplace determines where and when your advertising should show using WPAs. Unlike regular PPC advertisements, WPAs are not keyword-based. If you’re acquainted with Amazon’s automated targeting feature, Walmart’s approach to WPAs is similar.
Native banner ads
Additionally, businesses may collaborate with the Walmart Media Group to use native banner advertisements. The Walmart Media Group brings your brand front and centre for customers visiting Walmart Marketplace with a native banner ad.
Catapult advertisements may also be used by businesses to market certain products. It shows at the top of all product listings. As a premium option, it has the words “Featured Item” displayed.
Site search feature ads
Search engine advertising places your brand on a product page that is relevant to the search term. All your items are available for viewing when someone clicks on your advertisement. Afterward, customers may utilize filters to narrow down their options further.
On the Walmart Marketplace, you may begin your first ad campaign after completing the onboarding procedure. However, your team should consider a few crucial things before creating one like
- How would you want to promote your products?
- How much money do you plan to spend each month?
- How much money do you want to spend on each item?
- You may conduct a campaign for whatever length you wish.
Thereafter, you may begin creating your campaign and ad. You and your team should review your approach on a regular basis after the debut of your ad.
Promote your items more effectively by creating well-organized and thorough ad campaigns. And, of course, keep testing.
However, you can make the process of Walmart marketplace advertising simpler by hiring marketplace professionals like eZdia who have decades of experience in Walmart advertising platforms and can fetch you desired conversion results.