With more than 40% of the world's holiday shopping taking place online, it's imperative to understand the dynamics of what works and what does not. e-Commerce and marketplaces are in-charge of driving top-notch user experience and bring larger conversions this Holiday season. Learn more about Holiday Shopping Trends 2015.
Creating engaging content is the key to gaining prospects. However, getting engagement isn't just about writing a great article, optimizing it for online searches, spreading it through social networks and sending it out to an email database. There's much more to it. Learn more about Why is Now the Time to Build an Agile Content Strategy?.
Currently, more than 250 million of the country's residents use the Internet which has experienced a 32% of growth/annum in last few years. India currently stands quite high as one of the world's top 10 retail markets and it is estimated to reach $675 billion by the end of 2016. Learn more about Indian e-Commerce at a Glimpse.
A content gap analysis provides a complete view of where you are today and what's missing in your content creation efforts. There are many approaches to content gap analysis, but the purpose remains the same. Learn more about Mind the Gap! Your Content Strategy Needs a Gap Analysis.
If your website includes ecommerce, images are even more important. Online shoppers want to look at the product, see every detail, and maybe even see the product in use. Simply reading a list of product features in the product description doesn't provide enough information for today's online shoppers. Learn more about Boost Conversion & Readership With Digital Images .
To understand the relationship between customer queries and keywords, Google recently released a white paper- Keywords To The Wise that includes a checklist. Learn more about Choose the Best Keyword Strategies to Grow Your Business.
Facebook is a robust, powerful marketing platform for businesses of all sizes and types. Brands from big corporations with internationally known products to small local businesses to geographically based service based products can leverage Facebook to connect with their current & new customers, share their brand voice and find new fans. Learn more about Should Your Business Participate on Facebook?.
Engine rules and players change, algorithms are updated, priorities swap, initiatives get moved around. If you are committed to the process and constantly thinking about your SEO efforts, the all-too-often algorithm updates won't become hurdles or penalties for you. They'll be a source of fuel and fire for your marketing team. Learn more about Doing SEO the Right Way: 1 Tip for Success.
Distribution plays a critical role in successful content marketing as compared to the content creation . It has become increasingly difficult to draw the attention of audiences in the dense forest of web channels. Investing in earned and paid channels can help increase the number of eyeballs on your site. Learn more about Content Marketing Your Way to Success in 2014.