eBooks

  • Creative brief (eBook)

    Creative briefs take multiple factors into account, including objectives of the business, brand requirements and guidelines, the competition's strategy, the target audience, and other elements. Creative briefs can be tailored for a specific assignment or campaign, or they can have a broad focus for more general use on multiple projects. Learn more about Creative brief.

  • Building brand value (eBook)

    Your Brand is in the complete experience of doing business with you. It's how you look to your customers on the inside and out, how your audience hears you interacting, and how your brand voice behaves in the noise and clutter of the media landscape. Learn more on Building Brand value in the eBook. Learn more about Building brand value.