“If you do what you love, success will follow.”
Solid advice. Some discard it as impractical or naïve. Some prove its validity by example. Personally, I’m inclined to believe there’s some truth to the old saying.
I Love What I Do, What We Do, What eZdia Is Doing
We are building a platform and a network designed to streamline content production and improve the online commerce experience. I can walk into the office every day feeling excited about that. I truly am blessed.
I’d like to share a few reasons why I’m excited about the future of eZdia’s scalable content solutions. And, of course, why I think you should be too.
We Are Building an e-Commerce Fuel Hub
Throughout my career, I’ve gravitated toward positions that—in the most general terms—would allow me to help keep online retail moving forward. Creating positive online shopping experiences became a passion of mine. This led me to teams directly involved with developing and improving web content strategies at a few of the biggest online retailers in the world.
Many of the tried-and-true methods and lessons I learned in big-brand, traditional content marketing are included as we develop new content infrastructure solutions at eZdia. Some are enhanced and then put to work in new ways—working toward what I hope will soon become a simple, central content hub, where online retailers can load up on premium content or recharge content they already have.
If you think of an online marketplace as an engine, consider content as the fuel. A site can’t efficiently move a business from point A (for example, producing or offering a product for sale) to point B (converting a shopper or securing a brand loyalist) without high-quality fuel. And we are getting very good at producing top-quality fuel in huge amounts by combining vetted editorial techniques with new technology. But we can’t stop there.
When a driver pulls up to a fuel pump, there’s rarely any worry about whether the pump will be able to provide whatever amount of fuel is needed. I want it to be the same with eZdia. With our scalable solutions, our customers never need to worry about how much content we can provide them. The sky’s the limit.
We have our goals set on a full service solution in 2015, offering plug-and-play content creation to online retailers. They pull up, select their fuel, and fill up their site.
But that’s not all that sets us apart. Unlike most content production companies, we are pouring resources and research into the platform we use to produce our content. We want to offer the platform itself—the fuel station, if you will—as a product. A one-stop location for online retailers to receive affordable, top quality content at any scale. That’s where we’re headed. That’s what I get to help design every day.
We Can Help Tens of Thousands of People Earn a Living
Online shoppers want a human feel to the experience. That’s why marketers endeavor to create custom, engaging content by hand for each page, and why Google’s algorithm favors unique content. Content can’t be machined. Every piece should have the attention of at least one writer. It’s the human side of scalable content production that’s the most complicated. But when it’s done right, it’s the most gratifying.
I’ll be honest: Every scalable content shop needs improvement when it comes to managing and optimizing its crowd writers. It’s no different at eZdia, but I can assure you we prioritize recruiting top-quality writers and editors and paying them good wages for their work. In my opinion, this is the best way to guarantee that we’re delivering great copy to our clients. Unlike some industries, we are not trying to remove the human element from the process. We’re actually trying to introduce more of the human touch—in an efficient way.
But I am excited about the potential of growing a crowd composed of talented individuals. Not only does it give our customers a great product, it provides countless deserving writers and editors with well-paying gigs.
Many of our writers and editors live in small towns across the United States & rest of the world for localized content needs. They simply would not have access to much copywriting work if eZdia weren’t making work easily available online. In the past, the best—and sometimes the only—writing gigs were in or near urban centers. That’s where agencies were located, and they tended to recruit and advertise jobs locally or regionally, even after the advent of the Internet.
And it’s not just Americans we’re helping. On the data side of things, we recruit many English speakers from around the world to conduct web research and verify and categorize data. They work for good pay—not the pennies an hour some might assume. These people might not have the chops to write marketing copy, but they are perfectly suited to a multitude of other opportunities.
Of course, we’re not talking about just dozens of opportunities, but tens of thousands, even hundreds of thousands all over the world. We aim to reward people based on their hard work, regardless of their location.
We’re expanding on a brand new kind of job and workplace. Where Mechanical Turk left off, we’ve improved. We’ve continued to develop new ways for anyone with Internet access to make good money. It’s as simple as that. But when you start expanding on the model I have just described, the potential becomes exhilarating. Imagine someday providing hundreds of thousands of talented people with the opportunity to make a living or just earn a few extra bucks on the side, whichever the case may be. We will get there.
We Are Equalizing Access to Great SEO/Content/SEM Globally
Not only is eZdia improving scalable content solutions, we’re able to do it at nearly the same cost for each client, regardless of the operation’s size. This is an exceptional development in the marketing and online retail sphere. Gone are the days when small companies had little to no access to great marketing resources, and what access they had came with a high price tag. We’ve developed our processes to scale at no additional cost, so mom-and-pops can go big with their content strategies if they want.
We circumvent a lot of inefficiencies in more traditional content production methods. Thanks to our technology, we can hire new writers en masse, revise content quickly and affordably, and efficiently conduct web research for our clients. We make our customers efficient as well. The internal resources required to work with us are the same regardless of a company’s prior investments in content strategy and marketing.
Every company deserves great marketing content—and our platform is designed to level the playing field.
If we can reduce the number of barriers marketing teams face in executing content strategies, our choices for best-in-class e-commerce shopping will become very diverse, quickly.