We all know it’s important to check your facts in journalism. But does fact-checking really matter in content marketing? Does it matter if you’re a copywriter?
Yes and yes. Fact-checking is an essential aspect of content creation. In fact, one could say it’s the essential aspect, because neither the best SEO nor the best grammar in the world will save a piece of content based on false information. If you’re trying to make a career for yourself as a copywriter, building your reputation starts now, not later. That begins with verifying all the data you’re presenting.
With the never-ending stream of information available online, it may seem like it’s no big deal to get something wrong. Who will notice? Well, eZdia’s editorial team will, for one thing. And so will the Internet.
Never forget: The true facts are just a Google search away.
If you’re a copywriter, you have no excuse for getting your facts wrong. Usually, it takes only a few minutes on a search engine to verify the information you’re using. That’s true for our editors, too. And if you’re publishing on a platform other than eZdia, that’s true for your readers. If you don’t check your facts, chances are good that someone will—and if you aren’t careful, you’ll be caught presenting false information.
This is the age of “viral”—word of your misstep can spread like wildfire on social media or digital news sites, and your name could spend a day, a week, a month or even longer getting dragged through the mud. Just like that, your credibility could be gone for good.
That’s why we’re always vigilant about the content we process. We’re protecting both our reputation and yours.
What if you’re writing for eZdia, and your name isn’t necessarily attached to the content that gets published? Does fact-checking matter for you? Absolutely. We don’t tolerate sloppy work of any kind, including sloppy fact-checking. We track writer performance, and we weed out those writers whose work isn’t up to our standards. If you’re an eZdia writer using unreliable information, you’re leaving yourself open to getting the boot.
But you don’t want that, and we don’t want that. So what can you do?
Well, double-check your facts. Don’t just rely on Wikipedia. Make sure every fact you cite is backed up by two or three reliable sources, and remember that neither hearsay nor your memory count as “reliable sources.”
This may be the digital age, but some of the old rules still apply, including this one: Check your facts.