Content marketing is not a new concept. Adding value through unique content is the cornerstone of the internet. However, over the past year, the term “content marketing” has spread like wildfire – from businesses like ours to job descriptions at … Continue reading
Top 10 Content Marketing Blunders
Posted in Best Content Practices, Content Strategy, Expert Opinons
Tagged Content marketing
Looking Back at Google’s Panda Update: Two Years Later
Two years ago, Google unveiled their historic “Panda” update in February 2011. Since the original Panda update, Google has continuously iterated on their algorithm, releasing the latest Panda update on January 22, 2013 that impacted slightly more than 1 percent … Continue reading
Posted in SEO Strategy, Technical SEO Points
Tagged Content marketing, Google Panda, SEO
How Unique Does Content need to be for SEO?
Don’t dwell on “unique content,” nor treat it as a scientific formula. You don’t need a certain percentage of content to be unique on each page; rather it should add value to your search visitors. Search engines are constantly changing … Continue reading
Posted in Content Strategy, Optimizing Content
Tagged content, duplicate content, Quality Content, SEO, seo content, Unique Content
Considerations for Developing Content for Mobile Devices
By the end of this year, there will officially be more mobile devices on Earth than people. Mobile plays an integral part of your overall content strategy, and shouldn’t be ignored. All content is not treated equal; the way users … Continue reading
