It’s that time of year when affiliate publishers and advertisers head south to the Affiliate Summit! For many affiliate marketers shivering through the polar vortex, the opportunity to travel to Las Vegas will serve as a much needed weather upgrade!
The eZdia team is heading to the Affiliate Summit next week too. We will be giving tours of our content creation platform, talking content strategies for both affiliate publishers and advertisers, and how to scale content initiatives for 2014.
Will you be attending the Affiliate Summit? We’d love to meet you! Send us an email and let us know you’d like to meet up, our team will be in touch shortly to schedule a time to meet, talk content strategy, and show you a quick demo.
Before we head south, we’d love to hear your ideas on the future of affiliate marketing. What role do you think content marketing can play in the affiliate marketing arena? Might content marketing play an important role in affiliate marketing as it does in other marketing channels? Or will coupon marketing remain king in this channel?
About Padmini Murthy
Padmini is a marketer, a mom and a musician (the 3Ms). She loves to read about new and emerging technology. She has successfully led marketing initiatives for mobile, cloud, semiconductor and now, eCommerce. In her last position as a marketing head for a mobile company, she helped the company triple their revenue in less than 3 years. She has several marketing publications and her case study on InfoSys and the challenge of global branding was published by the Harvard Business Review.