There was a time, not long ago, when consumers visited a site, found a product or chose a service, and bought it without thinking twice. Times have changed. Buyers have options galore, and thus, they take their time before making a final purchasing decision. Simply put, consumers approach the web with a changed worldview and… Read more »
Posts Tagged: reputation management
Over 85% of consumers read online reviews of a business or product before engaging with them or making a purchase. Another report says that over 40% people find “something” in a Google search that impacts their purchasing decision, and often causes them to do business with a different company instead.
Small online businesses understand the huge challenge of getting their brand visible and accessible. Whether you run a home-based online bakery, a jeweler service or a local magazine—getting found, being visible and attracting new customers is no small task. Coupled with the financial pressures of a small business, business owners often end up with a very… Read more »