eCommerce Companies Need Content Partners, Not Mills

Posted by & filed under Content Strategy.

Working with another company to write the content for your business website is fairly commonplace today. The sheer scale of contemporary websites necessitates a scalable process and vast pool of freelancers that most companies can’t easily access. When I talk to CMOs and marketing VPs/Directors at e-commerce companies, I often hear a complaint about managing… Read more »

3 Reasons Why Outsourcing Your Content Plan is Genius!

Posted by & filed under Content Strategy.

There is no doubt that every website, from ecommerce to service to publisher, is in constant need of content. Content marketing isn’t just the hot buzz phrase; it’s a critical component to any successful marketing strategy. In a survey recently published by the Content Marketing Institute, 86% of B2C marketers surveyed engage in content marketing…. Read more »