Native Ads: How to measure and analyze a successful campaign

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December 7, 2013 Part 3 of our 5 day series on Native Advertising Before launching a native campaign, it’s critical to define your goals. It could be something simple like increase in visitors, incremental leads, more fans on Facebook or social shares. As native advertising matures, marketers are looking for more sophisticated performance indicators. Quantify the Results:… Read more »

Native Ads: Developing a Content Strategy

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December 6, 2013 Part 2 of our 5 day series on Native Advertising I set out to write about developing a content strategy for native advertising programs with our own experiences in mind. We’ve learned through our own campaigns that our native ads performed best when the content was seasonal, unique, compelling and engaging. Then I set… Read more »

Native Ads

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Native ads are a breeding ground for user interaction, response and sharing. Native Advertising is currently the hot topic in digital advertising. With response rates often performing at more than 25x better than display ads, it’s a smart place to spend your advertising budget. And on average, marketers are doing just that—spending a little more… Read more »