Native Ads: Optimization Strategies

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December 8, 2013 Part 4 of our 5 day series on Native Advertising As marketers, we are well versed in optimizing biddable media. We can plan, allocate, reallocate, optimize in and out of budgets and planned impressions with our eyes closed. Optimizing ad campaigns based on response rates, media costs, average orders and attribution models is a… Read more »

Native Ads: Developing a Content Strategy

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December 6, 2013 Part 2 of our 5 day series on Native Advertising I set out to write about developing a content strategy for native advertising programs with our own experiences in mind. We’ve learned through our own campaigns that our native ads performed best when the content was seasonal, unique, compelling and engaging. Then I set… Read more »

Native Ads: Land of opportunity or risk?

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December 5, 2013 Part 1 of our 5 day series on Native Advertising Native advertising is a fairly new term, but the approach and concept is not new at all. In fact, the elements of native advertising are included in the foundation of advertising. Show an engaging and relevant ad to the appropriate audience at the… Read more »