Native Ads: How to measure and analyze a successful campaign

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December 7, 2013 Part 3 of our 5 day series on Native Advertising Before launching a native campaign, it’s critical to define your goals. It could be something simple like increase in visitors, incremental leads, more fans on Facebook or social shares. As native advertising matures, marketers are looking for more sophisticated performance indicators. Quantify the Results:… Read more »