Why E-commerce Content is Still not an Easy Problem to Solve

Posted by & filed under Content Strategy, ecommerce.

Like any business, e-commerce has its share of trials and tribulations, especially when it comes to content. For an online¬†shopper, product descriptions must paint a picture and make up for the inability to touch feel the product – this makes content paramount. Obviously, when it comes to e-commerce, it’s content that impacts sales, drives traffic… Read more »

Grow Your eCommerce Business with a Successful Content Marketing Strategy

Posted by & filed under Content Strategy.

The recently hosted eZdia webinar focused exclusively on growing an eCommerce business with a successful content marketing strategy. A popular event with a full audience on-the-line, the 30-minute webinar was packed full of good examples of success from innovative eCommerce companies who are leveraging content marketing to drive their business growth. Presented by guest host… Read more »