16 Content Marketing Myths You Can’t Afford to Believe

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To say the content marketing industry is growing doesn’t do anyone any good. An eMarketer report predicted marketers will spend $4.3B on native advertising in 2015, a 35% increase over 2014. Expected to reach $8.8B by 2018, the content marketing industry is a big deal.  source http://adage.com/article/digital/content-marketing-remains-a-fraction-budgets/296059/

Creating Content the Right Way with eZdia

Posted by & filed under Content Strategy, Content Tips.

Business2Community blogger and content expert Angela Hausman recommends a content creation cycle that includes measuring and analyzing performance, creating content based on those measurements and getting social with your content. As competition grows in the content marketing space, the need to publish more often, at greater length and with better quality is creating challenges for… Read more »

5 Quick Steps to Excellent Marketing Strategy

Posted by & filed under Content Strategy.

More than 1/3 of marketers did not have a documented marketing plan in 2013, according to a recent study by Marketo. At the center of a business’s growth and marketing initiatives sits the marketing strategy. To define it in simple terms we can say that a ‘Marketing Strategy’ pulls together all the marketing objectives into… Read more »