Redefining the Value Chain of Content in the Age of Instant Gratification

Posted by & filed under Content Distribution, Content Strategy, Content Tips.

Content needs are constantly evolving. The days of pounding away at typewriters disappeared with the arrival of personal computers and accompanying software, and the Internet pushed content creation into its next phase, a phase in which speed, scale and efficiency are more important than ever. But the market continues to demand more. With the rise… Read more »

Microblogging: how to effectively use Tumblr & other social microblogs for SEO, PR, content testing and beyond!

Posted by & filed under Content Strategy, Uncategorized.

Businesses of all types are using microblogging to promote their brand, products and services. From the owner of a local corner bakery to the independent clothing retailer located downtown, companies can now quickly, easily and affordably spread the word about their offerings. Marketing blogs can be found on popular microblogging platforms like Tumblr, Google+, Heello,… Read more »