Does Your Content Partner “Get” Your Brand?

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The notion that producing content at scale necessarily undermines a brand’s voice and identity is wrong. Yes, it’s fair to say that some shops just “don’t get it” or others “mill” content specifically for search, sometimes leaving the brand’s marketing team scratching their heads, but that’s not the whole story.

Fuel Brand Loyalty Through Content Marketing

Posted by & filed under Content Strategy.

The definition of “brand loyalty” can easily be explained as the consumer commitment to your brand and the repeated purchases customers make over a period of time. Companies strive to achieve brand loyalty with a variety of marketing and customer service strategies and tactics. Brand loyalty can be cultivated into consumers via a number of programs, promotions… Read more »