Native Ads: Optimization Strategies

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December 8, 2013┬áPart 4 of our 5 day┬áseries on Native Advertising As marketers, we are well versed in optimizing biddable media. We can plan, allocate, reallocate, optimize in and out of budgets and planned impressions with our eyes closed. Optimizing ad campaigns based on response rates, media costs, average orders and attribution models is a… Read more »