Posted by & filed under ecommerce, SEO Strategy.

Amazon Vs Google SEOGoogle has long enjoyed a monopoly in the space of search engine rankings, and SEO is as important today as it’s ever been. But, when it comes to eCommerce and online shopping, the search engine has some fierce competition. Do you know its main competitor?

Amazon is that competitor! How come? Well, more people (individuals and entities alike) now visit Amazon.com to either search, buy or sell products and services. The user base of the shopping giant is soaring and with numbers reaching into the millions.

In fact, if stats are taken into account, then Amazon is the new Google for product searches. After all, 38 percent of consumers trust it to start their search before purchasing a product in comparison to 35 percent who trust Google.

To understand how large Amazon has grown over the years and why it’s become the first choice for many online shoppers, you need to look at some numbers -

Ranking policies – Google vs. Amazon

It’d be wrong to treat Google and Amazon SEO in the same way for ranking purposes as they are very different. If you do not get things right, you could lose a lot of advertising revenue and loose traction when it comes to online sales. That’s why it’s important to understand what works for one won’t for the other and come up with two completely different SEO approaches.

Tips for Promoting Your Store on Google

1. Add Alt-Text to Your Product Images

Search engines only read text not images so every product image must use Alt-Text to be crawled, read and indexed to boost their appeal.

2. Make use of Internal links

Although external sites linking to your online store is vital, you can’t underestimate the value internal links bring. So, try adding separate links to each product category or link to some best selling products from the home page.

3. Get a Blog for Your Store

Using a store blog gives you the opportunity to add more optimized text about products, create internal links to pages and keep the site active or dynamic so it gains additional marketing benefits.

4. Be Sensible With Words and Keywords in Product Descriptions

Make sure every product is accurately described with relevant keywords to maximize Google SEO.

5. Stay Away From Recycled or Duplicate Content

Make each product description unique. Get as creative as you can when describing your products and avoid using words and phrases that have been used before. Search engines frown on duplicated content.

6. Get Customer Reviews

When you post customer reviews, you not only get more descriptions about your products, you also increase search engine rankings and visibility.

7. Optimize Product Categories Separately

By adding different SEO metadata to every product page, you can optimize each category separately, which also increases SEO rankings and visibility.

Tips For Promote Your Store on Amazon

  • Be sensible with the headline, use a product title that is descriptive and engaging and always use the most relevant keywords for the product
  • Use strong keywords logically in the title and then in product description (not more than three times 300-word word product description)
  • Analyze the product reviews of your competitors and ensure your items are competitively priced as this increasing both rank and sales prospects
  • Always use high-quality images for your products and when possible include a short video to describe the product better
  • Ask your customers to write product reviews
  • Try driving more traffic to your product page as increased traffic helps to improve ranking

 

In a nutshell, if you sell on Amazon, SEO is something you can’t avoid. So, give it a try and help your business realize its true potential.

Posted by & filed under ecommerce.

E-commerce JargonsIt’s never easy trying to decode what eCommerce professionals mean. Most of us face this problem as the words, terms and jargon they use are typically not what we are used to. So, we’re often left running for a dictionary.

 

Since eCommerce is still a relatively a new and evolving industry, average users are bound to face some confusion when trying to comprehend what industry professionals mean. They either come up with short abbreviations of pre-existing definitions or invent something entirely new.

Similarly, they often use fancy words to describe functionalities or basic business strategies. Not surprisingly, our heads start spinning, and we beg for an easy way to understand it all. The best way to achieve this is to learn some of more popular eCommerce jargon and become more acquainted with the industry.

Here we Explain Some of the More Common Terms

GMV: GMV stands for Gross Merchandise Value. It’s the total value of merchandise sold over a period of time through an eCommerce site. This term denotes the growth of the business, or more precisely, it indicates how useful the site is in selling merchandise.

NMV: NMV stands for Net Merchandise Value. This value is calculated after deducting all the expenses and fees from the GMV over a period of time. So, your total value of merchandise sold over a specified time (say, quarterly, half-yearly or annually) minus all expenses, including discounts, gateway payment and marketing costs, etc.

Valuation: This term denotes the total value of your eCommerce venture. It includes every aspect of your business, including products, services and the stock on hand, etc. to assess its total financial worth.

CLV / LTV: While CLV stands for Customer Lifetime Value (CLV), LTV denotes Lifetime Value of a Customer (LTV). Both the terms are used interchangeably. Both indicate the prediction of future revenue, net profit and value a merchant will derive from a customer during their entire relationship.

Conversion Rate (CR): This term is a direct indicator of the health of your eCommerce business. To calculate the CR, you need to divide ‘total actions by total visits’ of a particular page or process.

CRO: CRO stands for Conversion Rate Optimization. It’s about improving your eCommerce website or store to boost its conversion rates. You can optimize anything, from the layout and content to the overall design.

Cross-selling: It denotes a marketing tactic where sellers offer some additional products to complement the main product they sell. A good example of cross-selling is offering a selfie stick with a mobile phone.

Upselling: Upselling is a sales techniques where sellers offer customers an opportunity to buy either upgrades or a more expensive version of the product. This is done to maximize the value of a purchase, and it could involve promoting better features, better specs, etc.

 

You can see how eCommerce jargon may look complicated at first, but they are actually not. So, begin to understand them and make rapid strides into the domain.

Posted by & filed under Content Strategy, SEO Strategy.

Mobile-optimization-bannerPhone users grows daily, and no business can afford to ignore a market that massive. As the web world turns towards mobile, your business has a chance to reach out to an ever-expanding pool of users. To understand the real benefits, take a look at a few key findings: Continue reading “Why Should You Optimize Your Website for Mobile (Infographic)” »

Posted by & filed under Content Strategy, ecommerce.

Product Descriptions Word CountIn today’s society, more and more people turn to eCommerce websites to research items that they are interested in purchasing. This means that product description pages must contain enough information that the potential customer can make an informed buying decision. But what is the optimal word count for product descriptions? Read on to find out.

How Important is the Word Count?

When writing word counts for product descriptions, it’s important to determine exactly how much content you need. If your descriptions are too short, they may not include enough information to convince visitors to your site to make a purchase. However, if they are too long, they may become boring or overly fluffy and distract the buyer from the product’s real purpose and value. Word counts also affect SEO as keyword density plays a big part in optimizing a product description for major search engines like Google and internal search engines on marketplaces like eBay and Amazon.

Of course, the word count will also depend on the products themselves. An item such as a television or laptop will need more information than footwear or beauty items and therefore a longer product description.

A Few Tips to Keep Word Counts for Product Descriptions on Track

1. Know your audience

To convince potential customers to purchase a product, it’s important to have the right tone of voice and use the right wording. So it’s important to understand who will be using the item and its intended purpose. Because word counts for product descriptions are limited, you should always focus on the major features and their benefits and use a tone that engages the reader.

2. Keep Them Short and Precise

It’s easy to get carried away when writing a product description but try to avoid it. Every paragraph should contain enough information to make a reader want to buy the item. Avoid using fluffy language and long sentences simply to meet the word count requirements. Make sure that every word counts and brings something important to the piece.

3. Use Strong Keywords

When it comes to SEO product descriptions, keywords are vital, so make sure you add a strong keyword the title as well as using one or more in the product description itself. When writing shorter product descriptions, be sure to include one in the headline and image caption. However, be careful to avoid over optimization such as keyword stuffing and using too many keywords.

4. Write, Edit and Rewrite

In most cases, the first draft won’t be the final draft. Once you’ve written the product description, read back through it and delete any fluff, unwanted phrases and sentences to ensure it meets the word count requirements. Then proofread it for spelling and grammar, check that it’s correctly formatted and that the product information is accurate before it goes online.

5. Headline Length is Important

Approximately 80 percent of the buying decision comes from the headlines. If a headline is too long, the reader will simply ignore it and move on to the next. An optimal headline should be about six words long and should be interesting enough to entice visitors to continue reading.

6. Answer the ‘Whys’ and ‘Whats’

A good product description will answer all of the important ‘why’ and ‘what’ questions. Make sure it includes all of the information a potential customer needs.

7. Use Other Fields to Provide Additional Product Information

Many online marketplaces give sellers a selection of other places to include more information. For example, Amazon provides retailers with five fields for search terms with each one allowing up to 1000 characters. Various other marketplaces offer spaces for bullet points or other key product features, that can be used to provide additional product information.

8. Use Images That Help to Describe the Product

A picture says a thousand words. Use high-quality, clear images that accurately show the product. Customers like to see what they are buying and typically find products with one or more images more convincing than those with none.

What Word Counts do Retailers Recommend?

It depends on the retailer and the marketplace. Amazon and Dell both recommend at least 300 words whereas Home Depot suggests 125 words or more. If you’re planning to sell using a marketplace like Amazon or eBay, do a little research before writing your product descriptions to ensure each one meets their specific requirements.

Posted by & filed under Content Strategy, SEO Strategy.

High-Value Keywords for Your BusinessKeyword research and competitive analysis are two of most important things for any business to boost their online presence. A wrong keyword strategy in place means losing most of the site’s traffic, leads, and ultimately, the money.

It’s therefore important to understand the entire keyword research process to get right and relevant keywords for the business. It’s also important to prioritize the keyword and put them in use to boost the organic and paid rankings of the website. Continue reading “How to Find and Target High-Value Keywords for Your Business” »