Posted by & filed under Content Strategy.

Observations on the Floor

A great conference! Very relevant for marketers and to the current times of digital transformation. Lots of learning, thought leadership and best practices on how to steer the overall digital marketing strategy in the B2B space with specific focus on e-Commerce, real estate, travel and finance. We were there all three days and had very interesting conversations with folks on the floor. Quite a few brands already using BrightEdge to drive their SEO and analytics needs and several other agencies looking to learn about BrightEdge customers and build core competency.


Continue reading “Insights from Share15! Onward and Forward to a Transformative Digital Marketing Journey!” »

Posted by & filed under Content Strategy.

Holiday Shopping Trends 2015In 2014, more than 40% of all holiday shopping took place online, according to Google. Those figures are expected to go up further in 2015 as more and more consumers use mobile devices to make purchases.

As the holiday season approaches, you need a viable digital marketing strategy to stand out in a competitive marketplace, make a connection with customers, and boost your sales. The goal should be to give more information to consumers to help them make informed purchasing decisions.

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Posted by & filed under SEO Strategy.

Pinterest Marketing StrategyFounded in 2010, Pinterest is among the top 40 most-visited sites on the Internet today. Its user base is nearing the 75 million mark, and according to a recent study, over 90% of its users have shopped online. Additionally, another study says that Pinterest users earn 9% more than the average Internet user.

In a relatively short time, Pinterest has established a solid presence among both individuals and businesses. From the above numbers, its growing popularity as a social platform is obvious, as well as its importance to enterprises.

Continue reading “Why Pinterest should be included in your marketing strategy?” »

Posted by & filed under Content Strategy.

The notion that producing content at scale necessarily undermines a brand’s voice and identity is wrong. Yes, it’s fair to say that some shops just “don’t get it” or others “mill” content specifically for search, sometimes leaving the brand’s marketing team scratching their heads, but that’s not the whole story. Continue reading “Does Your Content Partner “Get” Your Brand?” »

Posted by & filed under ecommerce.

e-Commerce and m-Commerce – Growing at the Speed of Light

In a previous blog, Padmini talked about some of the challenges marketers face when scaling initiatives at a traditional enterprise. As an extension to that thought, I would like to specifically talk about e-Commerce enterprises, their current challenges and our proposed approach. We’ve been living and breathing e-Commerce for quite sometime now, servicing content needs for 7 of the top 10 internet retailers. Every e-Commerce enterprise is unique in its challenges, but there are a few commonalities.

Continue reading “Scaling Integrated Marketing Initiatives for an e-Commerce Enterprise” »