Festive season is just a few weeks away. According to a recent study, 56% of online shoppers in India spent Rs. 5,000 or more during the 2014 festive season. Is your eCommerce store ready to make the most of this time? To do so, you’ll need a clear-cut content strategy. Continue reading “E-commerce Content: More Important Than Ever During the Festive Season” »
In content marketing, creating content is half the battle. The other half is distributing it across the many platforms on the web so that it can reach the largest possible audience. The goal should be to get the content seen by as many people as possible. After all, content that doesn’t get viewed is not of much use and won’t benefit your search engine rankings.
Syndicating the content you create is an essential part of content marketing. In order for your content to have an impact on your customer base and your site’s rankings, you need a solid content distribution strategy. With social sharing rising in importance, content marketers have a big task at hand to make their content shareable and keep it visible.
Quality in general is a subjective idea that differs from person to person. A work of art, or a piece of writing, may be considered excellent by some and low-quality by others, as personal opinions tend to vary. Google, however, is consistent. It rates content for its quality and adjusts search rankings based on that.
Reports indicate that sites with more customer engagement get better rankings than the rest. The content that engages visitors and holds their attention for a longer duration on the site is considered to be of higher quality. Therefore, it’s important to maintain a high quality standard for your content to get superior rankings and greater web visibility. Continue reading “How Do Search Engines Define “Quality Content”?” »
Short answer: yes. It’s common knowledge that search engines reward web pages that offer a better user experience. Web pages with content that’s not only relevant and qualitative but also simple to understand usually have better search rankings.
Search engines rank websites partially based on their ability to engage users. Search engines like Google give low priorities to web pages or sites where users fail to have a good experience.
As a result, user experience is a major factor that impacts the rankings of a site. In essence, if users can’t easily find what they need at your website, you run the risk of losing them for the long term. Take steps to make customers feel welcome and comfortable at your site. Continue reading “Is user experience important for a higher Google ranking?” »
Observations on the Floor
A great conference! Very relevant for marketers and to the current times of digital transformation. Lots of learning, thought leadership and best practices on how to steer the overall digital marketing strategy in the B2B space with specific focus on e-Commerce, real estate, travel and finance. We were there all three days and had very interesting conversations with folks on the floor. Quite a few brands already using BrightEdge to drive their SEO and analytics needs and several other agencies looking to learn about BrightEdge customers and build core competency.