Posted 2016-02-15 by & filed under Content Strategy, SEO Strategy.

Digital Marketing Trends 2016There is nothing wrong in the way businesses and brands explore for innovative ways to drive their marketing attempts and gain rewards. 2015 was no different with a variety of hardware and software and trends leveraged by marketers to stay ahead of the curve. With customers’ preferences changing fast coupled with advancements of technologies, it’s a hard to predict the exact course of action that online marketing will the next moment. There is however some broad themes around which much of digital marketing will revolve around next year. Continue reading “6 Digital Marketing Trends That Businesses Can’t Ignore In 2016” »

Posted 2016-02-11 by & filed under Marketplaces, SEO Strategy.

Automation ToolsIn recent times, a big change has come in the way businesses and brands market themselves and widen their horizon. Manual norms are largely their way out and paving the way for software-driven trend, and the world is fast experiencing the impact. Continue reading “How Automation Tools Are Boosting Your Marketing Efforts” »

Posted 2016-02-09 by & filed under Content Strategy, SEO Strategy.

Why Your Business Should Invest In SEOOver the years, SEO or Search Engine Optimization has expanded and grown as a beneficial marketing tool for businesses of any size and scale. Even today, brads do a heavy-duty investment in optimization strategies and activities to continue taking advantages from the ever-expanding depth of the digital space. Continue reading “5 Reasons Why Your Business Should Invest In SEO?” »

Posted 2016-02-02 by & filed under Content Strategy, Content Tips.

Travel Writing TipsMost people love traveling, and for good reason. When you travel, you can see new sights, meet different people, and explore other cultures. Encountering the unexpected is good for the soul. Travel widens our horizons and gives us firsthand experience of the world.

Tourists often want detailed information about the cities and destinations they plan to visit, and blogs are a perfect medium for providing this information to them. As more people than ever pack their bags for trips and vacations, a unique market niche of travel blogging has sprung up.

Share your travel experiences and recommendations with the world to make your website or blog a center of useful information for consumers. Continue reading “10 Writing Tips to Take Your Travel Website to the Next Level” »

Posted 2016-01-27 by & filed under Content Strategy.

The Wild Wild West – An All Too Familiar Story! 


As a follow up from today’s webinar, I’d like to pen down a few thoughts around the importance of the creative brief tool for today’s modern enterprise. For those of you who missed it and want to see how easy it is to configure a brief without too many cycles and resources, reach out to me and I will be able to take you through it.

No denying that creating this piece is usually a herculean task for various reasons. Some factors which we talked about today include the presence of several moving parts including the changing nature of the product and the expectations from the immediate ecosystem of internal and external stakeholders. Continue reading “Use the Power of the Enterprise Content Platform to Simplify Your Brand. Deep Dive Into Creative Briefs and Brand Voice.” »