An optimized page title is arguably the most powerful and influential SEO element on any website. The web page title is what is normally shown across the top your web browser. It lets your readers know what each of your website’s page is all about.
The SEO Page title can also be seen in the search results of search engines like Google. In Google, for example, the web page title appear as blue clickable links which can also be viewed as ‘call to actions,’ since the information the user is encouraged to click them.
Now a great page title indicates the topic and quality to both readers and search engines.
When deciding how to make a title page, it is important that you ensure your page title is unique, both from a reader’s and search perspective. The greater the appeal your title has, the greater your chances are of attracting persons who are really interested in what you are offering. Take these two titles for instance, “Earn Money On The Internet” and “5 Amazing Tips To Making Money On The Internet in 2014.” The first title page format is far too common and considered a generic term. That means it has a greater likelihood of being ignored. The second title is a longer term but it is direct and gives readers more information as to what can be expected from the page.
5 basics for writing title tags:
1) Use your primary keywords in the page title. By doing this your page will get indexed by search engines, helping it to achieve a higher ranking.
“Avoid keyword stuffing. It’s sometimes helpful to have a few descriptive terms in the title, but there’s no reason to have the same words or phrases appear multiple times. A title like “Foobar, foo bar, foobars, foo bars” doesn’t help the user, and this kind of keyword stuffing can make your results look spammy to Google and to users.” - google webmaster support
2) Write page titles within the recommended character guidelines. Google has recommended a title with no more than 60 characters, while many SEO experts use 70 characters as their target.
3) Stay away from using special characters such as product numbers, exclamation marks, and hyphens, as they use up extra space making your SEO page title too long and less comprehensible.
4) Avoid repeating page titles. When sites take the template approach they quickly run into readability issues and loose the ability to distinguish pages from one another. It’s important to have unique, descriptive titles for each page. A solution is to create a repeatable format.
example: site name | category/sub-category name | value proposition
5) Include your brand in the page titles. The title tag of your homepage is an appropriate place to include both the brand name and tag line or brand value proposition. For all other pages, simply include your brand name in the beginning or end of the title tag, separated from the rest of the title with a single hyphen, colon or pipe.
Examples of Branded Title Tags in Search Results:
About Padmini Murthy
Padmini is a marketer, a mom and a musician (the 3Ms). She loves to read about new and emerging technology. She has successfully led marketing initiatives for mobile, cloud, semiconductor and now, eCommerce. In her last position as a marketing head for a mobile company, she helped the company triple their revenue in less than 3 years. She has several marketing publications and her case study on InfoSys and the challenge of global branding was published by the Harvard Business Review.