A seasoned online marketer, Jain brings more than a decade of experience providing digital marketing leadership and solution focused content strategies to companies and enterprises of all sizes, including eBay and Walmart.com—where he most recently led the charge for SEO and Content Marketing initiatives. Alok eats and breathes SEO, SEM, social media, content marketing, crowdsourcing, eCommerce and multi-channel retail strategies.
I’m joining eZdia at a really exciting time, our top-notch writers, editors and subject matter experts are approaching 30,000 and we are gaining the trust of many fortune 500s, SMBs & online marketing agencies. Content marketing is hot, and more than 75% of chief marketing officers think custom content is the future of marketing, said Jain.
According to eMarketer, more than $188B will be spent on content, video and social media marketing by the end of 2013. Engaging customers through content marketing is a tall order. eZdia pairs a robust technology platform with the power of top-notch experts to deliver best-in-class, scalable, fresh content solutions to the world’s most successful brands and agencies.
Mr Jain will be focused on leading the marketing efforts and championing the sales team.
Alok continues to be a leader in solving the content marketing puzzle for online marketers. His resource based approach and realistic view of the hurdles marketers face justifying budgets, removing department silos and creating content that customers searching for, says Amanda Frazier, Senior Manager of Marketing at eZdia.
Today’s information-driven conversion path required unique, compelling content delivered at strategic points along the customer’s buying path. Alok brings an expert level of understanding of the constraints and challenges felt by marketing and creative departments within all companies, from fortune 500 to start-ups.
“More than 90% of customers like custom content and over 75% start the path to purchase at the Google browser bar. Alok knows this and our tools attack this in a big way…” -Brad Curtis, Sales Director for eZdia.
See Alok’s most recent presentation at SES Chicago
About Padmini Murthy
Padmini is a marketer, a mom and a musician (the 3Ms). She loves to read about new and emerging technology. She has successfully led marketing initiatives for mobile, cloud, semiconductor and now, eCommerce. In her last position as a marketing head for a mobile company, she helped the company triple their revenue in less than 3 years. She has several marketing publications and her case study on InfoSys and the challenge of global branding was published by the Harvard Business Review.