Ever feel like you are being led astray by Google? The algorithms that power Google’s search engine change more than 500 times each year. While they are constantly making minor changes (more than 1 per day), occasionally a major/noticeable change rolls through
After months of talk about Google authorship including the many opinions on the importance of author profiles, google+ followers, and how they effectively support CTR on the search results page, Google announced last week they are “cleaning up” the visual design of the search results, and removing the author profile images. Say what…?
Why would Google remove the feature they claimed would help user confidence, encourage clicks to content from authors in their google+ circles, and help legitimate content stand out?
More Google Updates of 2014
The Panda, Penguin and Hummingbird “updates” are great examples of how diverse these major changes can be. Two of these resulted in big changes to search results, one of them was a whole new algorithm!
Check out the most recent major algorithmic changes in 2014.
Panda 4.0: May 20, 2014
Matt Cutts announced the roll out of Panda 4.0 on May 20, 2014.
Panda was originally designed to prevent websites with low-quality content from appearing in the top positions of the SERPs. Panda focuses on domains that have many pages with thin or duplicate content, forums that spin up pages for new user threads
Check out the recently published handy list of Panda 4.0 winners and losers from Search Engine Land.
Payday Loan 2.0: May 16, 2014
Targeting spammy sites in the supplement, casino and porn markets.
Payday Loan 3.0: June 12, 2014
Announced on twitter via a Matt Cutts reply, 3.0 targeted spammy queries instead of the 2.0 version that targeted sites.
Can we stop playing Simon Says, Google style yet?
When it comes to your content marketing strategy and optimization efforts, you can quickly fill your production schedule by following and reacting to Google’s latest changes, updates and recommendations.
While providing content and optimizing your site, the focus should be on producing content that provides value to your customers. Create content that provides a solution, answers a question, attracts questions, entertains, educated and stirs emotions. These are the types of content that are most likely to be read, used, shared, linked to, embedded and ultimately included in page 1 of the SERPs.
Stop reacting, design a killer content strategy, and follow through. Ultimately, Google rewards unique and engaging content. And that’s exactly what you’ll be creating!
About Padmini Murthy
Padmini is a marketer, a mom and a musician (the 3Ms). She loves to read about new and emerging technology. She has successfully led marketing initiatives for mobile, cloud, semiconductor and now, eCommerce. In her last position as a marketing head for a mobile company, she helped the company triple their revenue in less than 3 years. She has several marketing publications and her case study on InfoSys and the challenge of global branding was published by the Harvard Business Review.